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MG 204: Logistics
3.00 Credits
Chattanooga State Community College
A theoretical and applied study of effective logistics management within a supply chain perspective. [on demand]
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MG 214: Supply Chain Management
3.00 Credits
Chattanooga State Community College
An overview of effective and efficient management of the supply chain with a focus on the purchasing area; emphasizes supply chains in both operations and services industries. Methods, processes, and systems used in the operation and improvement of supply chain relationships and outcomes will be studied. Prereq: MG 103, 114. [F]
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MG 215: Retail Operations
3.00 Credits
Chattanooga State Community College
Study of the field of retailing; store location and lay-out, merchandising, advertising, salesmanship, customer service standards, staffing, and security; focus on policy differences according to retail establishment type. Prereq: MG 154. [S]
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MG 217: Operations Management
3.00 Credits
Chattanooga State Community College
An overview of operations management inclusive of operations strategy, process analysis, materials requirements planning, production scheduling, enterprise wide resource planning, quantitative methods, and lean manufacturing. Prereq: MG 103, MG 114. [S]
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MG 224,225: Entrepreneurship I,II
3.00 Credits
Chattanooga State Community College
Capstone course that applies skills learned throughout the previous courses in the Entrepreneurship Program. 224-Emphasis on the development of creative skills to allow identification of opportunities; starting, managing, and financing a small business. 225-Issues relevant to the entrepreneur's success and the development of a bank ready business plan. Prereq for 224: BU-114, MG-103, MG-165. Prereq for 225: MG-224. [224-F,225-S]
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MG 244: Advertising
3.00 Credits
Chattanooga State Community College
Examines principles of modern advertising related to customer psychology; includes means and media of creative communication with customers; focus on group interaction via a selected advertising campaign. Prereq: MG-154. [F]
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MG 245: Internship in Broadcast Media Account Executive
3.00 Credits
Chattanooga State Community College
Designed to help the student gain work experience in the position of account executive in a broadcast media organization. The opportunity will be provided at one of several approved local media organizations where the student will work nine (9) hours per week for one semester. Prereq: MG 244, 254. [F]
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MG 246: Broadcast Media Practices
3.00 Credits
Chattanooga State Community College
An overview of the skills and techniques utilized by account executives and the unique challenges they encounter in selling radio and television advertising. Prereq: MG-224, 254. [S]
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MG 254: Principles of Selling
3.00 Credits
Chattanooga State Community College
Basic personal salesmanship principles linking customer needs to selling activities; focus on salesman's duties and methods, common problems, competitor and product knowledge, and handling objections; includes oral presentations in which each student serves as both buyer and seller. [S]
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MG 264: Human Resources Management
3.00 Credits
Chattanooga State Community College
Intro to principles and practices of effective resources management; focus on procurement, development, compensation, integration, and management of personnel through case studies. Prereq: MG 114 or instructor's consent. [F,S]
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