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Course Criteria
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3.00 Credits
Intro to the basic visual elements and principles of 2-dimensional design; surface, depth, perspective, scale, size, shape, line, movement, balance, texture, value, contrast, emphasis, rhythm, light, unity, variety; components, structure and use of color. The student will be introduced to problem identification, analysis, brainstorming, and idea refinement, as they relate to the above principles. Required of all students in Media Technologies program concentrations. [F]
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3.00 Credits
A studio course with an emphasis on illustration techniques using traditional media. Creative interpretation and disciplined draftsmanship for the visual communication of ideas will be stressed. Projects will include study of linear perspective, isometric and human figure indication drawing systems for advertising. Line art, black and white, and color media used. [S]
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3.00 Credits
Intro to creative problem solving; study of using textual and graphic communication; methods of idea/concept and content generation; focus is on strong visuals, typographic elements and presentation skills. [F]
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3.00 Credits
Intro to the terminology, technology and design aspects of typography and visual communication; topics include typographical anatomy, type characteristics, basic digital text composition and layout utilizing type as a primary visual. Emphasis will be on understanding the foundations of typography and its effective use in graphic design. Prereq: AA 106. [S]
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3.00 Credits
Intro to macintosh computers; basic operations and industry standard terminology; intro to use of mainstream graphic design software, involving electronic preparation of basic to intermediate level designs; projects incorporating page layout and pre-press production techniques including typesetting, image manipulation, color models, bindery and finishing methods. [F,S]
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3.00 Credits
Intro to basic techniques, processes and terminology of digital still photography as applied to imagery for print media; emphasis is placed on the workflow processes for preparing and correcting images to be used in print. Prereq: Concurrent AA 246 or instructor's consent. [S]
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3.00 Credits
Intermediate to advanced creative problem solving. 209- Application of design principles and techniques to logo/trademarks and basic identity design using type as a major design element. 210- Advanced identity design including application of identity elements to collateral elements and working in a team environment. Prereq for 209: AA 08, AA 116, concurrent AA 245; Prereq for 210: AA 209, concurrent AA 246, [209-F, 210-S]
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3.00 Credits
215-Study of basic tools, terms, and kinds of print advertising; design process from conception to pre-press production; incorporation of conceptual exercises to meet clients' specific needs. 217- Advanced problems in ad design: creation of ad campaigns incorporating the mass media; individual projects for portfolios to include computer and layout techniques. Prereq for 215: AA 108, AA 116, concurrent AA 245; Prereq for 217: AA 215 [215-F, 217-S]
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3.00 Credits
On the job training in graphic design, advertising, illustration or related commercial art with area design firms, advertising agencies or other businesses directly engaged with graphic design or the graphic arts; lab, minimum of 10 hours per week. Prereq: Faculty Advisor's approval. [E]
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3.00 Credits
Visual presentation techniques, design of basic personal identity system and preparation of portfolio; editing of work, organizing, formatting, presenting the design portfolio; preparation for entry into job market; participation in group portfolio presentation to area professionals required. To be taken final Spring semester prior to graduation. [S]
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