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Course Criteria
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3.00 Credits
See description under CST 308 in the Communication Studies & Theatre Section, pg. 124. (3 s.h.)
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3.00 Credits
See description under CST 309 in the Communication Studies & Theatre Section, pg. 124. (3 s.h.)
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3.00 Credits
See description under CST 312 in the Communication Studies & Theatre Section, pg. 124. (3 s.h.)
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3.00 Credits
An introductory course in the field of retailing presenting the basic principles of store design, location of facilities, structure of the retail organization, retail personnel management, buying and pricing of merchandise, sales promotion, customer services and retail store control. Prerequisite: BUS 307. (3 s.h.)
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3.00 Credits
An in-depth study of the principles and methods of recruiting, selecting, training, evaluating, motivating and rewarding personnel. Prerequisite: BUS 306. (3 s.h.)
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3.00 Credits
An introductory study of the marketing promotion mix focusing specifically on sales and the sales management function. Includes customer relations, consumer buying motives, sales presentation methods, social and ethical responsibilities of the salesperson and selection and training of salespeople. Prerequisite: BUS 307. (3 s.h.)
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3.00 Credits
Provides an understanding of the various components involved in conducting international business. The areas covered include the study of cultural, political, legal, and economic environments, trade theory, the foreign exchange system, country evaluation and selection, marketing, export and import concerns, and overall global strategies. Prerequisite: BUS 306 and junior standing. (3 s.h.)
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3.00 Credits
Legal principles underlying business relations, including contracts, agency and employment, negotiable instruments, personal property, bailments and sales. Prerequisite: BUS 306 and Junior standing. (3 s.h.)
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3.00 Credits
Designed to provide an understanding of the environments within which small businesses develop and function. The areas covered include starting a business, marketing products, operating a business, establishing financial and administrative controls, and future concerns. In addition, the students will create an actual business plan and have the opportunity of experiencing the many phases of business development as the business plan is implemented. Prerequisites: BUS 306 and 307. (3 s.h.)
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3.00 Credits
An introductory study of operations management as a major functional area of manufacturing and service industries. The course covers the major decision areas of process, capacity, inventory, work force and quality through the application of management concepts and quantitative analysis. Prerequisites: BUS 306 and MAT 112, 201 or 204. (3 s.h.)
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