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BADM 474: Personal Selling
3.00 Credits
Dakota State University
This course is a study of the skills needed to develop and manage long-term relationships with customers and suppliers. Emphasis is placed on relationship selling, presentation, prospecting, handling objectives and closing techniques with consideration given to differences in the global marketplace. Prerequisite: BADM 370. 3
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BADM 475: Consumer Behavior
3.00 Credits
Dakota State University
This course is a study of the various factors that influence consumers in their decisions relative to buying, using and disposing of goods, services and ideas. The course examines concepts and theories from the behavioral sciences and analyzes their application in developing marketing strategies. Prerequisites: BADM 370 3
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BADM 475 - Consumer Behavior
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BADM 476: Marketing Research
3.00 Credits
Dakota State University
This course provides an in-depth study of the primary methodologies of marketing research. Emphasis is placed on collecting, analyzing, interpreting and presenting information for the purpose of reducing uncertainty surrounding marketing and management decisions. Prerequisite: CSC 206 (SAS), BADM 370 and BADM 220 or MATH 281. 3
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BADM 476 - Marketing Research
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BADM 481: Promotional Management
3.00 Credits
Dakota State University
This course is a concentrated study of marketing issues related to promotions and the creative aspects of the advertising/communication process. Topics covered include communication as an integral part of marketing, fundamental of communication, the marketing environment, and management of a promotional strategy. Planning, implementation, evaluation and control are discussed. Prerequisites: BADM 370. 3
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BADM 481 - Promotional Management
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BADM 482: Business Policy And Strategy
3.00 Credits
Dakota State University
This course is designed to develop an understanding of strategy formulation, implementation, and evaluation. It involves integrating all functional area of business, analyzing the environment in which the firm operates, and choosing strategies that enable the firm to meet its objectives. Prerequisites: BADM 310, BADM 350, BADM 360, BADM 370, senior standing. 3
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BADM 483: Small Business Consulting
3.00 Credits
Dakota State University
This course is a consulting program whereby students, working under faculty guidance, assist businesses by researching and developing possible solutions to specific problems involved in business start-up expansion. 1-3
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BADM 483 - Small Business Consulting
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BADM 489: Business Plan Writing And Competition
3.00 Credits
Dakota State University
Students will write a business plan and present it to a panel of faculty and business community members. The top three business plan presenters will move on to a statewide competition. 1
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BADM 489 - Business Plan Writing And Competition
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BADM 490: Seminar
3.00 Credits
Dakota State University
Seminar in Business Administration. 3
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BADM 490 - Seminar
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BADM 491: Independent Study
3.00 Credits
Dakota State University
A student independently studies a business topic with help from instructor. 1-4
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BADM 491 - Independent Study
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BADM 492: Topics
3.00 Credits
Dakota State University
Topics of special interest in business. 1-4
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BADM 492 - Topics
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