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Course Criteria
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3.00 Credits
Common Course Number & Description This course focuses on the process of screening an opportunity, drafting a personal entrepreneurial strategy, and understanding the business plan writing process. Building the entrepreneurial team and the acquisition and management of financial resources are emphasized along with venture growth, harvest strategies, and valuation. 3 semester hours
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3.00 Credits
Common Course Number & Description This course is a study of the ethical implications of managerial decisions. Topics covered include the responsibility of the organization to the individual and society, the role of the individual within the organization, and ethical systems for American business. The course provides an examination and assessment of current American business practices. 3 semester hours
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3.00 Credits
Common Course Number & Description This course is a study of individuals and groups. Traditional organization theory and concepts are presented and study is given to motivation, group dynamics, and methods of coordination, change, and adaptation within an organization. PreRequisite: BADM-360 3 semester hours
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3.00 Credits
Unique Course This is a strategic approach to developing synergy between the various communication tools available to companies. Students will examine the use of advertising, personal selling, sales promotions, and public relations. The impact of Internet communications will also be addressed. Students will learn how these tools may be used together to develop strategies for communicating with consumers, publics, suppliers, companies within distribution systems, and business-to-business markets within the global marketplace. Additional Fee: An additional 'Mandatory Fee' applies to this course.PreRequisite: BADM-370 3 semester hours
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3.00 Credits
Common Course Number & Description This course is a study of the field of marketing and the influences that affect marketing strategy. The focus is on the methods that marketing managers use to develop and evaluate marketing mix decisions. PreRequisite: BADM-370 3 semester hours
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3.00 Credits
Common Course Number & Description This course is a study of competitive structure, trade area analysis, site selection, merchandise planning and control, pricing, buying, credit policy and research. Managerial problems concerning the planning and operation of retail facilities are emphasized. PreRequisite: BADM-370 3 semester hours
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3.00 Credits
Common Course Number & Description This course is a study of the skills needed to develop and manage long-term relationships with customers and suppliers. Emphasis is placed on relationship selling, presentation, prospecting, handling objectives and closing techniques with consideration given to differences in the global marketplace. PreRequisite: BADM-370 3 semester hours
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3.00 Credits
Common Course Number & Description This course is a study of the various factors that influence consumers in their decisions relative to buying, using and disposing of goods, services and ideas. The course examines concepts and theories from the behavioral sciences and analyzes their application in developing marketing strategies. PreRequisite: BADM-370 3 semester hours
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3.00 Credits
Common Course Number & Description This course provides an in-depth study of the primary methodologies of marketing research. Emphasis is places on collecting, analyzing, interpreting and presenting information for the purpose of reducing uncertainty surrounding marketing and management decisions. Cross-listed: (Also offered as ECON 476) PreRequisite: BADM-370 MATH-281 3 semester hours
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3.00 Credits
Common Course Number & Description This course is designed to develop an understanding of strategy formulation, implementation, and evaluation. It involves integrating all functional areas of business, analyzing the environment in which the firm operates, and choosing strategies that enable the firm to meet its objectives. PreRequisite: BADM-310 BADM-350 BADM-360 BADM-370 3 semester hours
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