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Course Criteria
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3.00 Credits
The design skills necessary for a career in marketing. Programs include Adobe Creative Suite and various design applications. Prerequisite: MKTG U350.
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3.00 Credits
Behavioral foundations of brands and brand development. Topics include processes involved in conceiving, building, marketing, and reinforcing the brand identity within and outside the organization to develop a road-map for strong brands. Prerequisite: MKTG U350.
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3.00 Credits
Promotional strategies and tactics to attract and retain sports fans, and the nature of effective sports sponsorship campaigns. Prerequisite: MKTG U350.
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3.00 Credits
Case study of a business. Corporate best practices in marketing, management, and customer service with application to other business problems and situations are analyzed. Prerequisite: MKTG U350.
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3.00 Credits
Selection of markets and the development of marketing strategy in a dynamic global marketplace. The influences of different demographic, political, legal, cultural, competitive economic, technological, and natural environments are highlighted in order to conduct business across political borders. Prerequisite: MKTG U350.
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3.00 Credits
Delivery methods including, but not limited to web-based marketing, email marketing, search-engine optimization, and online advertising. Prerequisite: MKTG U350.
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3.00 Credits
Study in selected current topics in marketing. May be repeated with permission of advisor. Prerequisite: MKTG U350.
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3.00 Credits
Industrial, governmental, and nonprofit sector markets as distinguished from personal household consumption. Topics include the methods used by marketers to create marketing strategies throughout an integrated supply chain in a dynamic global marketplace. Prerequisite: MKTG U350.
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3.00 Credits
Research methods and procedures used in the marketing process. Particular emphasis is given to the sources of market data, sampling, preparation of questionnaires, collection and interpretation of data and the relation of market research to the policies and functions of the business enterprise. Emphasis is placed upon differences in life-style, beliefs and attitudes, and their influences upon the marketing decisions of the firm. Prerequisite: MKTG U350 and one of the following: ECON U291, MATH U102, or equivalent.
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3.00 Credits
Strategic marketing decision-making in integrated organizations competing in the dynamic global marketplace. Focus areas include: the policy areas of an organization, marketing research, marketing strategy, buyer behavior, forecasting, cost and profit analysis, and total quality management. Prerequisite: MKTG U350 and MKTG U351; and one of the following: MKTG U352, MKTG U452, MKTG U455, MKTG U456, MKTG U457, or MKTG U459.
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