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Course Criteria
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3.00 Credits
Selection of markets and the development of marketing strategy in a dynamic global marketplace. The influences of different demographic, political, legal, cultural, competitive economic, technological, and natural environments are highlighted in order to conduct business across political borders. Prerequisite: MKTG U350.
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3.00 Credits
Study in selected current topics in marketing. May be repeated with permission of advisor. Prerequisite: MKTG U350.
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3.00 Credits
Industrial, governmental, and nonprofit sector markets as distinguished from personal household consumption. Topics include the methods used by marketers to create marketing strategies throughout an integrated supply chain in a dynamic global marketplace. Prerequisite: MKTG U350.
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3.00 Credits
Research methods and procedures used in the marketing process. Particular emphasis is given to the sources of market data, sampling, preparation of questionnaires, collection and interpretation of data and the relation of market research to the policies and functions of the business enterprise. Emphasis is placed upon differences in life-style, beliefs and attitudes, and their influences upon the marketing decisions of the firm. Prerequisite: MKTG U350 and one of the following: ECON U291, MATH U102, or equivalent.
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3.00 Credits
Strategic marketing decision-making in integrated organizations competing in the dynamic global marketplace. Focus areas include: the policy areas of an organization, marketing research, marketing strategy, buyer behavior, forecasting, cost and profit analysis, and total quality management. Prerequisite: MKTG U350 and MKTG U351; and one of the following: MKTG U352, MKTG U452, MKTG U455, MKTG U456, MKTG U457, or MKTG U459.
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3.00 Credits
Development of personal selling skills and management of sales function. Focus areas include: preparation, prospecting, interviewing, trial closes, handling objections, closing after-sales support, recruitment, selection, motivation, training, development, compensation, supervision, and other managerial topics. Prerequisite: MKTG U350.
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1.00 Credits
Appreciation of music styles through attendance at USC Upstate and approved community music performances. Students document concert attendance by submitting concert reflections. Attendance required at Music Friday performances, concerts by USC Upstate ensembles, and lectures and performances by guest artists. May be repeated for up to three credits. Pass/Fail credit.
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3.00 Credits
Fundamentals of music theory such as pitches, intervals, chords, scales, solfege, and rhythms using musical notation and numerical representation. Topics related to reading musical notation such as note names, rhythms, treble and bass clefs, and key signatures are at an introductory level. No prior musical training or experience in reading music is required, so this course is open to all students. Required for music majors and minors who do not pass the theory portion of the musicianship placement exam.
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1.00 Credits
Aural skills component to music theory fundamentals including solfege; singing and aurally identifying intervals, chords, and scales; and the dictation and performance of simple rhythms. No prior musical training or experience in reading music is required, so this course is open to all students. Required for music majors and minors who do not pass the aural skills portion of the musicianship placement exam. Corequisite: MUSC U101; or a "pass" on the music theory portion of the musicianship placement exam; or consent of instructor.
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2.00 Credits
Basic aural skills including singing and identifying intervals, solfege, and basic rhythmic dictation and performance. Required for those that do not pass the aural skills portion of the music theory and aural skills placement exam. Pass/Fail credit.
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