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Course Criteria
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3.00 Credits
Critical exploration of how media represent the experience, causes, and social effects of illness in the United States and in selected contexts throughout the world. Particular attention is paid to the ways that stigma is attached to people with specific health problems via print and electronic media portrayals and to the ways in which media can be used to combat public ignorance, fear, and misperceptions of illness. Prerequisite: ENGL U102.
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3.00 Credits
The construction of media messages designed to influence audience perceptions, attitudes, and behaviors in matters of personal and public health. Goals are to critically examine existing media health messages in medical industries, news, and popular culture and to learn professional techniques for researching and creating original messages and campaigns. Prerequisite: ENGL U102.
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3.00 Credits
Practical and theoretical overview of the impact of social media and other emerging technologies and platforms on both communication professions as well as culture and society. Topics include strategically creating and integrating tools such as blogs, interactive maps, online video, infographics, podcast, and social media platforms for use in journalism, public relations, and marketing. Prerequisite: ENGL U102 or consent of instructor.
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3.00 Credits
Planning and application for the purposes of public relations and strategic communication campaigns. Topics include landscape analysis, objective-driven tactic development, monitoring, evaluation, crisis planning, analytics, budgeting, and calendaring. Prerequisite: ENGL U102.
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3.00 Credits
Intensive and technical overview of English grammar, mechanics, spelling, and general rules of the language as well as principles of writing strong sentences, paragraphs and professional documents. A combination of practical and theoretical lessons are explored, and emphasis is placed on grammar mechanics as well as different styles of writing, including Associated Press style. Special attention is placed on editing news stories, blog posts, and other public relations and journalism-specific documents. Offered online only. Prerequisite: SPCH U201.
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3.00 Credits
Developments in the internet, mobile technologies, and social media for health interventions. Topics include eHealth (electronic health) and mHealth (mobile health), online health information seeking and credibility, digital health theories, emoji and memes, virtual and augmented reality, gamification, customization and personalization, geo-filters, interactivity and social media use for health campaigns. Prerequisite: ENGL U102 or consent of instructor.
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3.00 Credits
A specific area or media field is explored relating to the professional responsibilities of the journalism student looking toward the career marketplace. Prerequisite: JOUR U201.
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3.00 Credits
Exploration and application of the fundamental skills and processes needed for successful campaigns serving professional, corporate and non-profit clients. All aspects of public relations campaigns including publicity materials, teamwork, developing timelines and budgets and presenting proposals to clients are applied; culminating in a completed client-specific public relations plan. Prerequisite: ENGL U102 and JOUR U328; or consent of instructor.
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3.00 Credits
Introduces and implements strategies and tactics for organizations to avoid and mitigate crisis situations through effective communication with the public, government, and other stakeholders. Prerequisite: ENGL U102.
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3.00 Credits
Procedures, problems, and concerns relating to the administration and management of media agencies: print, broadcast, advertising, and public relations. Prerequisite: ENGL U102.
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