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Course Criteria
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3.00 Credits
Developments in the internet, mobile technologies, and social media for health interventions. Topics include eHealth (electronic health) and mHealth (mobile health), online health information seeking and credibility, digital health theories, emoji and memes, virtual and augmented reality, gamification, customization and personalization, geo-filters, interactivity and social media use for health campaigns. Prerequisite: ENGL U102 or consent of instructor.
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3.00 Credits
A specific area or media field is explored relating to the professional responsibilities of the journalism student looking toward the career marketplace. Prerequisite: JOUR U201.
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3.00 Credits
Exploration and application of the fundamental skills and processes needed for successful campaigns serving professional, corporate and non-profit clients. All aspects of public relations campaigns including publicity materials, teamwork, developing timelines and budgets and presenting proposals to clients are applied; culminating in a completed client-specific public relations plan. Prerequisite: ENGL U102 and JOUR U328; or consent of instructor.
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3.00 Credits
Introduces and implements strategies and tactics for organizations to avoid and mitigate crisis situations through effective communication with the public, government, and other stakeholders. Prerequisite: ENGL U102.
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3.00 Credits
Procedures, problems, and concerns relating to the administration and management of media agencies: print, broadcast, advertising, and public relations. Prerequisite: ENGL U102.
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3.00 Credits
Roles women play in media production, and the portrayal of women in mass media genres including advertising, cartoons, daytime and primetime dramas, films, video games, sports programs, political campaigns, and news. Emphasis is placed on the effects of media portrayals on women and solutions for countering negative media constructions of women. Prerequisite: ENGL U102 or consent of instructor.
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3.00 Credits
Media's depiction of groups marginalized based on race, and/or class. The interactions and relationships among professional terminology, cultural implications, message construction, media analysis and community perceptions are explored. Prerequisite: ENGL U102 or consent of instructor.
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1.00 Credits
An Introduction to critically evaluating information in the news media. Topics include misinformation, disinformation, and fake news. Prerequisite: ENGL U101.
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3.00 Credits
Broad-based approach to developing information-seeking strategies and skills for academic and work-related research. Emphasis on process of research, effective search strategies, critical evaluation of sources, ethical use of information, emerging technologies and applications and their use in research. Prerequisite: ENGL U102 or consent of instructor.
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3.00 Credits
The identification and evaluation of reasoning as it occurs in natural language uses. The techniques of careful reading and clear writing are demonstrated through the production of critical essays. Two lecture and one laboratory hour per week. Prerequisite: ENGL U102.
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