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Course Criteria
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3.00 Credits
Inquiry into the role, influence and practice of planned and responsive communication between organizations and their multiple publics. Through exploring the foundations and evolving application of public relations, publicity and informational materials for varied purposes and audiences are produced using traditional and emerging industry tools. Prerequisite: ENGL U102.
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3.00 Credits
A combination of lectures and labs in a professional television setting. Fundamental skills in basic lighting, use of the audio board, directing, camera work, scene blocking, switching, and production sequences are practiced from the planning stage through post-production. Students produce short examples of contemporary television genres. Prerequisite: ENGL U102.
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3.00 Credits
Practices in journalism and news media. The processes and skills needed to prepare news and feature copy against set deadlines are explored and applied. Prerequisite: JOUR U201.
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3.00 Credits
Writing commercials, news stories, interview programs, documentaries for radio, television and film. Using word processors, students prepare copy in class against deadlines. Prerequisite: JOUR U201.
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3.00 Credits
Acquire skills in gathering and assembling electronic video and audio clips using non-linear editing system.
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3.00 Credits
Critical exploration of how media represent the experience, causes, and social effects of illness in the United States and in selected contexts throughout the world. Particular attention is paid to the ways that stigma is attached to people with specific health problems via print and electronic media portrayals and to the ways in which media can be used to combat public ignorance, fear, and misperceptions of illness. Prerequisite: ENGL U102.
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3.00 Credits
The construction of media messages designed to influence audience perceptions, attitudes, and behaviors in matters of personal and public health. Goals are to critically examine existing media health messages in medical industries, news, and popular culture and to learn professional techniques for researching and creating original messages and campaigns. Prerequisite: ENGL U102.
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3.00 Credits
Practical and theoretical overview of the impact of social media and other emerging technologies and platforms on both communication professions as well as culture and society. Topics include strategically creating and integrating tools such as blogs, interactive maps, online video, infographics, podcast, and social media platforms for use in journalism, public relations, and marketing. Prerequisite: ENGL U102 or consent of instructor.
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3.00 Credits
Planning and application for the purposes of public relations and strategic communication campaigns. Topics include landscape analysis, objective-driven tactic development, monitoring, evaluation, crisis planning, analytics, budgeting, and calendaring. Prerequisite: ENGL U102.
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3.00 Credits
Intensive and technical overview of English grammar, mechanics, spelling, and general rules of the language as well as principles of writing strong sentences, paragraphs and professional documents. A combination of practical and theoretical lessons are explored, and emphasis is placed on grammar mechanics as well as different styles of writing, including Associated Press style. Special attention is placed on editing news stories, blog posts, and other public relations and journalism-specific documents. Offered online only. Prerequisite: SPCH U201.
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