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Course Criteria
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3.00 Credits
BA 526. Data Analytics. 3(3,0). Students will learn how to analyze large data sets and identify patterns that will improve any company's and organization decision-making process. Student will learn the algorithmic and organizational skills required to scale dat analysis to large server farms, computing clouds and the web, including an understanding of the design and implementation differences between single-computer and cloud-scale programs, analytics and data processing. Students will also gain s deep knowledge of predictive data analysis, ranging from discovering patterns and correlations in data to making predictions and estimating their accuracy.
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3.00 Credits
BA 563. Global Business Perspective. 3(3,0). This course covers the essential concepts and tools of international business. Areas to be covered include environments of international business, theories of international business, international financial institutions multinational corporations, country evaluations and selection, international strategy and management.
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3.00 Credits
BA 590. Experiential Learning in Entrepreneurship. 3(3,0). This course involves building marketable employment skills in a supervised work environment in which a variety of entrepreneurial business-related skills are taught. These skills may include, but are not limited to, accounting, supervising, managing, selling and overall leadership. This course emphasizes goal setting, establishing functional networks and enhancing communication skills.
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3.00 Credits
BC 201. Introduction to Broadcasting. 3(3,0). A lecture-demonstration course designed to familiarize students with the principles, tools, and skills involved in radio broadcasting. Emphasis throughout is upon historical developments and the psychological-sociological aspects of broadcasting which determine current practices and trends in the medium. (F,O)
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3.00 Credits
BC 202. Electronic Media Production I. 3(3,0). A lecture demonstration course that deals with the various technologies involved in announcing and other performing activities of radio and TV broadcasting. Emphasis is placed on both the practical application of these technologies and the theory and philosophy underlying major aspects of their use. (S)
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3.00 Credits
BC 203. Electronic Media Production II. 3(3,0). A demonstration course concerned with the various software and technologies required in creating and producing a wide variety of electronic media programs. Attention is directed toward the activities of writers, directors, and producers of such programs. Emphasis is placed upon different radio, TV and Social Media production techniques. (F)
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3.00 Credits
BC 251. Understanding Television. 3(0, 3). This course is a comprehensive course in examining the commercial and public television systems. The role of independent and cable stations, networks, programming and advertising as it is reflected in TV programs. The course is designed around critical reading and viewing some of the major programs that have affected the modern television industry. (F)
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3.00 Credits
BC 301. Minorities in Mass Media. 3(3,0). This course examines the history of African-Americans in the broadcasting and Social Media industry. Attention is given to African-Americans from past to present. (S)
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3.00 Credits
BC 320. Basic Television Production. 3(0, 3). This course is a lecture and lab class about the basic techniques of television production. Students will learn about the television program production process, TV studio, relevant studio and field audio-video production, editing and post-production equipment. Students will be required to participate in team productions. (F)
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3.00 Credits
BC 330. Advanced TV Production/Editing. 3(3,0). An advanced course built on BC 320 Basic Television Production. Students will continue learning on the television production procedures and systems acquainting themselves with both magnetic and digital editing equipment and processes. Students will prepare stories, storyboards, design set, light and select and direct talents to produce their own shows. (F)
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