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  • MKTG 357: Marketing Research

    3.00 Credits
    Coastal Carolina University

    (3 credits)(Prereq: A grade of 'C' or better in CBAD*291 and CBAD*350) Case problems and field projects in the application of marketing research methodology, topics include problem diagnosis, research design, questionnaire preparation, sampling plans, and the collection, analysis, and interpretation of data. F,S Prerequisite:    GROUP: Take CBAD*291 or STAT*201; Minimum grade C,TR; GROUP: Take CBAD*350; Minimum grade C,TR;
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  • MKTG 450: Advertising

    3.00 Credits
    Coastal Carolina University

    (3 credits)(Prereq: A grade of 'C' or better in CBAD*350, COMM*101, JOUR*201, PUBH*350, ARTD*201, or BSHA*305) This course provides a basic introduction to the planning and execution of advertising and promotion in the context of marketing goals and objectives. It offers clear and comprehensive examination of the roles that marketing practitioners play from three perspectives including: 1) from a firm's marketing/advertising/public relations department; 2) the firm's advertising agency of record; and 3) from the perspective of the media executives who provide the bridge from the company's products to its target audience via its selling propositions. It combines information from marketing communications, psychology, sociology, anthropolog, and other social science research as it relates to the practice of advertising. F,S Prerequisite:    Take CBAD*350 COMM*101 JOUR*201(JOUR_201) HPRO*350(3559) ARTD*201(5560) or BSHA*305; Minimum grade C;
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  • MKTG 451: Retailing Management

    3.00 Credits
    Coastal Carolina University

    (3 credits)(Prereq: A grade of 'C' or better in CBAD*350) Emphasizes the specific activities required of managing a retail outlet such as research, store location, organization, merchandise planning and management, promotion and advertising, pricing policies, and creating, integrating and controlling the retail strategy. S Prerequisite:    Take CBAD*350; Minimum grade C;
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  • MKTG 452: Social Media Marketing

    3.00 Credits
    Coastal Carolina University

    (3 credits)(Prereq: CBAD*350) The course provides a thorough understanding of social media channels including social networking sites, online communities, forums, blogs, video-sharing sites, etc. Emphasis is placed on the use of these channels as part of an overall marketing communication strategy. Specific topics addressed include targeting online customers through social media channels, effectiveness of social media marketing, and evaluation methods. F,S Prerequisite:    Take CBAD*350;
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  • MKTG 453: Integrated Mktg Communications

    3.00 Credits
    Coastal Carolina University

    (3 credits)(Prereq: A grade of 'C' or better in CBAD*350) The study of advertising and promotion from an integrated marketing communciations perspective. Emphasis is given to advertising, sales promotion, direct marketing, personal selling, and public relations/publicity. F Prerequisite:    Take CBAD*350; Minimum grade C;
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  • MKTG 454: International Marketing

    3.00 Credits
    Coastal Carolina University

    (3 credits)(Prereq: A grade of 'C' or better in CBAD*350) The study of planning and conducting transactions across national borders for the purpose of satisfying a target market, including environmental factors such as law, politics, society, economy, and technology, as well as the development of international marketing strategy. S Prerequisite:    Take CBAD*350; Minimum grade C;
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  • MKTG 455: Personal Selling/Sales Mgmt

    3.00 Credits
    Coastal Carolina University

    (3 credits)(Prereq: A grade of 'C' or better in CBAD*350) The principles of salesmanship and their relationship to the management of a sales force recruiting, selecting, training, compensating, controlling, evaluating and motivating sales personnel. S Prerequisite:    Take CBAD*350; Minimum grade C;
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  • MKTG 456: Adv Social Media Marketing

    3.00 Credits
    Coastal Carolina University

    (3 credits)(Prereq: MKTG*452) This course provides a comprehensive understanding of how and why companies use social media platforms for marketing purposes. Current industry readings, videos, assignments and projects will be utilized to demonstrate how companies can successfully market through social media. The course will prepare students for a career in social media marketing by educating them on the most current information and tools. Students will get hands-on experience creating and managing social media marketing content for a real client. A certification program is included as part of the course requirements. F,S. Prerequisite:    Take MKTG*452;
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  • MKTG 457: Digital Marketing

    3.00 Credits
    Coastal Carolina University

    (3 credits)(Prereq: CBAD*350) Digital marketing is an essential part of your everyday life. In this course, we take a journey through the evolving digital marketing landscape including search engine optimization, website and social media analytics, search and display ads, content and email marketing, social media, and reputation management. The course is designed to get you to think like a digital marketing professional, and to give you experience with industry-relevant hands-on assignments and exercises. F,S Prerequisite:    Take CBAD*350;
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  • MKTG 458: Marketing Strategy

    3.00 Credits
    Coastal Carolina University

    (3 credits)(Prereq: MKTG*351 and MKTG*357) Analysis of case problems dealing with the development of strategies and plans for marketing consumer and industrial products. Topics include organization, product, price, promotion, distribution, industry and sales forecasting and analysis of marketing costs. F,S Prerequisite:    Take MKTG*351 MKTG*357;
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