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Course Criteria
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0.00 - 12.00 Credits
(Prereq: 54 or more hours, minimum GPA of 2.5, and approval of the Department Chair) The Management Internship is a supervised work experience within an organization's management function. Students must work a minimum of sixty (60) hours in the internship environment per credit hour earned. The specific work environment and student's job responsibilities must be approved in advance by the supervising faculty member. Students may receive from zero to twelve (0-12) credit hours for the Management Internship course, which may be repeated up to three (3) times for credit; however, students cannot earn more than a total of twelve (12) management internship credit hours over the course of a single undergraduate program and only six (6) credit hours may be applied toward the minimum credit hours required for a single Coastal Carolina University degree. Only three (3) credit hours can be applied toward the Management Major requirements. F,S,Su.
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3.00 Credits
(Prereq: CBAD 350 with minimum grade of C) A study of buying behavior, both consumer and industrial, and the marketing research process...includes psychological, social and economic influences on buying behavior, along with basic market research methods for analyzing those influences. F, S.
Prerequisite:
Take CBAD*350; Minimum grade C;
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3.00 Credits
(Prereq: Minimum grade of C in CBAD 291 and CBAD 350) Case problems and field projects in the application of marketing research methodology ... topics includes problem diagnosis, research design, questionnaire preparation, sampling plans, and the collection, analysis, and interpretation of data. F.
Prerequisite:
GROUP: Take CBAD*291 or STAT*201; Minimum grade C,TR; GROUP: Take CBAD*350; Minimum grade C,TR;
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3.00 Credits
(Prereq: A grade of C or better in CBAD 350, COMM 101, JOUR 201, HPRO 350, ARTD 201 or BSHA 305) This course provides a basic introduction to the planning and execution of advertising and promotion in the context of marketing goals and objectives. It offers a clear and comprehensive examination of the roles that marketing practitioners play from three perspectives including: 1) from a firm's marketing/advertising/public relations department; 2) the firm's advertising agency of record, and 3)from the perspective of the media executives who provide the bridge from the company's products to its target audience via its selling propositions. It combines information from marketing communications, psychology, sociology, anthropology, and other social science research as it relates to the practice of advertising. F.
Prerequisite:
Take CBAD*350 COMM*101 JOUR*201(JOUR_201) HPRO*350(3559) ARTD*201(5560) or BSHA*305; Minimum grade C;
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3.00 Credits
Emphasizes the specific activities required of managing a retail outlet such as research, store location, organization, merchandise planning and management, promotion and advertising, pricing policies, and creating, integrating and controlling the retail strategy. S.
Prerequisite:
Take CBAD*350; Minimum grade C;
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3.00 Credits
(Prereq: CBAD 350) The course provides a thorough understanding of social media channels including social networking sites, online communities, forums, blogs, video-sharing sites, etc. Emphasis is placed on the use of these channels as part of an overlal marketing communication strategy. Specific topics adressed include targeting online customers through social media channels, effectiveness of social media marketing, and evaluation methods. F,S.
Prerequisite:
Take CBAD*350;
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3.00 Credits
(3 credits)(Prereq: A grade of 'C' or better in CBAD*350) The study of advertising and promotion from an integrated marketing communciations perspective. Emphasis is given to advertising, sales promotion, direct marketing, personal selling, and public relations/publicity. F
Prerequisite:
Take CBAD*350; Minimum grade C;
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3.00 Credits
(3 credits)(Prereq: A grade of 'C' or better in CBAD*350) The study of planning and conducting transactions across national borders for the purpose of satisfying a target market, including environmental factors such as law, politics, society, economy, and technology, as well as the development of international marketing strategy. S
Prerequisite:
Take CBAD*350; Minimum grade C;
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3.00 Credits
(Prereq: CBAD 350 minimum grade C) The principles of salesmanship and their relationship to the management of a sales force in recruiting, selecting, training, compensating, controlling, evaluating, and motivating sales personnel. S.
Prerequisite:
Take CBAD*350; Minimum grade C;
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3.00 Credits
(3)(Prereq: CBAD*350) Digital marketing is an essential part of your everyday life. In this course, we take a journey through the evolving digital marketing landscape including search engine optimization, website and social media analytics, search and display ads, content and email marketing, social media, and reputation management. The course is designed to get you to think like a digital marketing professional, and to give you experience with industry-relevant hands-on assignments and exercises. F,S
Prerequisite:
Take CBAD*350;
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