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  • PRSC 326: Brand Strategy & Advertising

    3.00 Credits
    Coastal Carolina University

    (3 credits)(Prereq: PRSC*309) Covers effective brand strategies and how to manage a brand identity. Topics may include brand positioning, strategic brand management, and creative development. Students learn how to select target audiences and measure a brand's effectiveness. Offered as needed Prerequisite:    Take PRSC*309;
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  • PRSC 366: PR & Communication in Sport

    3.00 Credits
    Coastal Carolina University

    (3 credits)(Prereq: COMM*206 and PRSC*309) Explores public relations and strategic communication as they apply to sport media. Students learn the history of research and practice of public relations as it relates to journalism and marketing. Topics may include media relations; event planning; crisis and reputation management; sponsor, stakeholder, and fan relations; corporate social responsibility; and sport-related social issues. Offered as needed Prerequisite:    Take PRSC*309 COMM*206;
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  • PRSC 419: Strategic Comm Campaigns

    3.00 Credits
    Coastal Carolina University

    (3 credits)(Prereq: PRSC*309) Covers public relations and public information campaigns, including research, planning, implementation, and evaluation of campaigns. Students gain campaign planning knowledge and skills to develop, manage, and evaluate strategic campaigns for individuals, groups, and/or organizations. F,S,Su Prerequisite:    Take PRSC*309;
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  • PRSC 425: Crisis Communcation

    3.00 Credits
    Coastal Carolina University

    (3 credits)(Prereq: PRSC*309) Introduces the fundamental elements of crisis and issues management, covering the key phases of before, during, and after a crisis. Students learn the crisis management process: prevention, preparation, response, and long-term (crisis recovery). Emphasis placed on the practical application of crisis communications theory, and may include real-life case studies, and guest lectures by crisis response experts and practitioners. Offered as needed Prerequisite:    Take PRSC*309;
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  • PRSC 433: Student-Run PR Agency

    1.00 - 6.00 Credits
    Coastal Carolina University

    (1-6 credits)(Prereq: PRSC*309) The anchor for a student-run, full-service agency providing strategic communications solutions for real clients. Students take on actual leadership and service roles in account teams attending to communication needs of real, for-profit or not-for-profit clients. Students participate in real-world account and budget management, creative development, campaign implementation, and evaluation. Offeres potential networking opportunities in students' career industries. May be repeated for up to 6 credit hours. Offered as needed Prerequisite:    Take PRSC*309;
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  • PRSC 436: Public Relations Writing

    3.00 Credits
    Coastal Carolina University

    (3 credits)(Prereq: JOUR*200 and PRSC*309) Covers communication writing and analysis. Students analyze and prepare materials for interactive media, issues management, strategic and tactical communication, public relations and organizational communication. Topics potentially include the use and ethics of artificial intelligence (AI)-generated content. Offered as needed Prerequisite:    Take JOUR*200(10408) PRSC*309;
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  • PRSC 495: Public Relations Internship

    1.00 - 6.00 Credits
    Coastal Carolina University

    (1-6 credits)(=COMM*495;COMM*496;JOUR*495)(Prereq: PRSC*309 and must have completed, or be in process of completing, 45+ credits; Instructor consent) Provides professional experience and instruction while working with a public relations- or advertising-specific media or organization. Topics vary by internship but may include professional planning, best practices, and evaluation of organizations. Students gain professional knowledge, skills, and networking opportunities with professionals in their field. Requires 40 hours of on-site work for each 1 credit (up to 240 hours of on-site work for 6 credits), as well as a journal and final paper. May be repeated for up to 9 total internship credits. F,S,Su Prerequisite:    Take PRSC*309;
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  • PRST 454: Professional Studies Capstone

    3.00 Credits
    Coastal Carolina University

    (3 credits)(Prereq: Professional Studies majors only) This seminar offers a platform for Professional Studies majors to reflect on and synthesize previously mastered educational content (Professional Studies courses, concentration courses, general education courses, and coursework prior to Coastal Carolina University). This culminating course requires students to apply previous knowledge and experience to practical cases, projects, and challenges encountered in the professional sphere. Students work on a variety of projects that anticiapte real-world issues across various professions. There is heavy emphasis on practical application of knowledge, concepts, and skills gained in the program. The course work includes a final project that draws on and integrates the knowledge, concepts, and skills learned as a Professional Studies major. F,S,Su
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  • PSYC 101: General Psychology

    3.00 Credits
    Coastal Carolina University

    =(PSYC 101H) A general introduction to the scientific study of behavior. The theme of basic research will be followed through the study of personality, learning and memory, cognition, developmental, social, abnormal, and the biological bases of behavior, in addition to some other selected topics.
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  • PSYC 225: Psychological Statistics

    3.00 Credits
    Coastal Carolina University

    (3 credits)(Prereq: a grade of 'C' or better in PSYC*101, a grade of 'C' or better in MATH*130 or MATH*130B or placement in MATH*131 or above)(Coreq: PSYC*225L) An introduction to basic descriptive and inferential statistical procedures and concepts. Topics include measures of central tendency, variation, probability, hypothesis testing, correlation, regression, and chi square. Prerequisite:    Take PSYC*101; Minimum grade C; Corequisite:    Take PSYC*225L(PSYC_225L) or PSYC*225L(7852); Take 1 group; GROUP: Take MATH*130 or MATH*130B; Minimum grade C; GROUP: Take TMATH*131 TMATH*132 TMATH*135 or TMATH*160; GROUP: Take MATH*131 MATH*132 MATH*135 or MATH*160;
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