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Course Criteria
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3.00 Credits
This course is an introduction to the ownership and management of small firms, emphasizing their role in the U.S. economy, their particular demands on owners, and the effects of newness and smallness on their managers' decisions. Prerequisite: MGMT 371. CL: 2020.
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3.00 Credits
A study of the formulation and application of functionally integrated business policy by top management. Emphasis is on decision making in the face of changing conditions. Prerequisite: MKTG 350, FINA 363, MGMT 371. CL: 2020.
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3.00 Credits
An introduction to the effective use of information systems tools in day-to-day business communications, analysis, and decision making.
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3.00 Credits
Descriptive statistics, topics in probability, statistical inference and modeling. Emphasis on the collection, summarization, analysis, and reporting of numerical findings relevant to business decisions and economic analysis. Prerequisite: STAT 206. FS: 02/07/2018. CL: 2020.
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3.00 Credits
Principles and concepts underlying marketing functions, including the conception, pricing, promotion, and distribution of products and services and the role of marketing in society. Prerequisite: ECON 221, ECON 222, ACCT 225, and ACCT 226 for Business Administration majors; ECON 224 and ACCT 222 for non-Business Administration majors. CL: 2020.
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3.00 Credits
The consumer decision process, with emphasis on consumer decision making, satisfaction/dissatisfaction factors, perception, learning, group influences, and marketing strategy implications. Prerequisite: MKTG 350. CL: 2020.
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3.00 Credits
Examines fundamentals of personal selling and sales management and the development of communication and selling skills that yield desired sales results. Prerequisite: MKTG 350. CL: 2020.
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4.00 Credits
Origin and evolution of the oceans, plate tectonics, ocean circulation, waves and tides, seawater and sediment composition, and influences on biology. Three lecture and three laboratory hours per week. Scheduled field trips required. CL: 2020.
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4.00 Credits
Origin, evolution, and diversity of marine life, biological production, trophic dynamics, nutrient cycles, marine resources, and environmental concerns. Three lecture and three laboratory hours per week. Scheduled field trips required. CL: 2020.
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3.00 Credits
A nontechnical introduction to human interactions with the marine environment: marine organisms, marine systems, and the physical and chemical characteristics of oceans and estuaries. Not available for marine science major credit. CL: 2020.
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