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MKT 120: Sales Principles
3.00 Credits
Horry-Georgetown Technical College
This course is a study of the personal selling process with special emphasis on determining customer needs and developing effective communications and presentation skills.
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MKT 135: Customer Service Techniques
3.00 Credits
Horry-Georgetown Technical College
This course studies techniques and skills required for providing customer service excellence including illustrations to turn customer relations into high standards of customer service satisfaction and repeat sales.
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MKT 240: Advertising
3.00 Credits
Horry-Georgetown Technical College
This course is a study of the role of advertising in the marketing of goods and services including types of advertising media how advertising is created agency functions and regulatory aspects of advertising.
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MKT 250: Consumer Behavior
3.00 Credits
Horry-Georgetown Technical College
This course is a study of the buying behavior process and how individuals make decisions to spend their available resources on consumption related items.
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MKT 260: Marketing Management
3.00 Credits
Horry-Georgetown Technical College
This course is a study of the marketing system from the decision-maker's view including how marketing strategies are planned and utilized in the market place.
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MLT 102: Medical Lab Fundamentals
3.00 Credits
Horry-Georgetown Technical College
This course introduces basic concepts and procedures in medical laboratory technology.
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MLT 105: Medical Microbiology
4.00 Credits
Horry-Georgetown Technical College
This course provides a survey of organisms encountered in the clinical microbiology laboratory including sterilization and disinfection techniques.
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MLT 108: Urinalysis and Body Fluids
3.00 Credits
Horry-Georgetown Technical College
This course introduces the routine analysis and clinical significance of urine and other body fluids.
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MLT 115: Immunology
3.00 Credits
Horry-Georgetown Technical College
This course provides a study of the immune system disease states and the basic principles of immunological testing.
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MLT 120: Immunohematology
4.00 Credits
Horry-Georgetown Technical College
This course introduces the theory and practice of blood banking including the ABO RH and other blood group systems compatibility testing and HDN.
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