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MRKT 301: Advertising Principles
3.00 Credits
Roger Williams University
Prerequisite: MRKT 200Comprehensive survey of the role and importance of advertising. Offersa non-technical look at the management, planning, creation, and use ofadvertising. Examines a complete integrated marketing communicationscampaign, including media selection plans.
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MRKT 302: Advertising Campaigns
3.00 Credits
Roger Williams University
Prerequisite: MRKT 301Builds knowledge of creative advertising. An applied marketingcourse in which students create complete integrated marketingcommunications campaigns, including the preparation of originaladvertisements.
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MRKT 305: Marketing Research
3.00 Credits
Roger Williams University
Prerequisite: MRKT 200Examines the nature and scope of fundamental marketing researchas part of the problem-solving and decision-making process of themarketing manager. Includes problem-defining and data-gatheringtechniques, data analysis, interpretation, and utilization.
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MRKT 305 - Marketing Research
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MRKT 315: Qualitative Marketing Research
3.00 Credits
Roger Williams University
Prerequisite: MRKT 200Examines qualitative research techniques employed by marketerstoday. The course will acquaint students with methods for qualitativeresearch design, data collection and analysis, interpretation andutilization. The course will also explore the philosophical andprocedural differences between qualitative and quantitative approachesto marketing research.
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MRKT 315 - Qualitative Marketing Research
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MRKT 320: Sales Management
3.00 Credits
Roger Williams University
Prerequisite: MRKT 200Focuses on the planning, organization. development, and managementof the field sales force. Emphasizes techniques for recruiting, selecting,and training an outside sales force. Introduces salesmanship principles.Case studies are used.
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MRKT 320 - Sales Management
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MRKT 330: Retail Management
3.00 Credits
Roger Williams University
Prerequisite: MRKT 200Investigates strategies that can be applied to analyzing and solving retailproblems. Focuses on understanding how organizations adapt theirstrategies to changes in the retail industry, whether they operate viatraditional retail outlets and/or electronic commerce.
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MRKT 335: Consumer Behavior
3.00 Credits
Roger Williams University
Prerequisite: MRKT 200Comprehensive course designed to equip marketing students witha pragmatic understanding and appreciation of the intricacies ofconsumer behavior. Investigates what consumer behavior is, howand why it developed, and how consumer behavior findings providethe conceptual framework and strategic direction for marketingpractitioners.
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MRKT 335 - Consumer Behavior
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MRKT 340: International Marketing
3.00 Credits
Roger Williams University
Prerequisite: MRKT 200Examines the cultural context of international marketing. Introducesstudents to the approaches used by global organizations to identifyand understand markets and develop successful product, promotion,pricing, and distribution strategies.
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MRKT 360: Marketing on the Web
3.00 Credits
Roger Williams University
Cross-listed with CIS 360Prerequisites: MRKT 200 and CIS 206 (CIS 206 may be taken concurrently)Examines how the Internet is altering the exchange of goods andservices between buyers and sellers. Investigates the role of theInternet as an integral element of marketing strategies, incorporatinga critical evaluation of electronic commerce strategies. As studentscreate their web site(s) they study, experiment with, and discoverthe elements of effective business web site design, the principlesof marketing research on the web, and methods of implementingmarketing communications strategies via the web. Offered in a handsoncomputer classroom.
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MRKT 370: Sports Marketing Principles
3.00 Credits
Roger Williams University
Prerequisite: MRKT 200The course covers the essentials of effective sports marketing in thecontext of the characteristics that make sport unique from otherindustries; consumer allegiance to sport properties and merchandise,an sponsorship as a dominant form of promotion. The course furthercovers principles of research, segmentation, product development,pricing and communication channels such as advertising promotions,and of course sponsorship.
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