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Course Criteria
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3.00 Credits
Prerequisites: COMM 100 or COMM 101The focus of this course is usable design of the well-crafted messageusing print and presentation electronic media with the appropriatetools. While this course develops a working knowledge of printbasedcommunication technologies widely used today, includingprofessional use of word -processing, spreadsheets, multi-mediapresentations, image editing and layout tools, the emphasis is onlearning how to rapidly learn new online technologies to solve mediaproduction problems and stay abreast of the technology curves.
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3.00 Credits
Prerequisite: COMM 100 or COMM 101The field of intercultural communication examines the ways inwhich communication creates and represents social orders andcultural identities. In this course students will gain a theoreticalunderstanding of intercultural communication and apply theoretical/conceptual frameworks to real and hypothetical cases of cross cultural(mis)communication and representation. The relationship betweencommunication and culture will be explored in order to understandhow communication does not simply transmit cultural informationbut constitutes and maintains cultural realities. Further, studentswill learn to identify the different components of interculturalcommunication and how these impinge on intercultural encounters inthe workplace and the larger community.
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3.00 Credits
Fulfills a course requirement in the Global Communication core concentrationHow do pictures-both moving and still-create for us an almostpalpable world of objects and events? How do we create meaningfrom the many visuals presented to us on a daily basis? Theemerging fields of visual rhetoric and visual culture encompass andoverlap with many areas in visual studies: semiotics, persuasion,photography, art, and cultural studies. In this course students willask two questions that frame the visual conversation: "How doimages act rhetorically upon viewers?" and "What is the response ofindividuals and groups to the various forms of visual media within agiven culture?"
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1.00 - 3.00 Credits
Prerequisite: COMM 100 or COMM 101Examines topics from the various content areas of Communicationsuitable for a first or second year level. Initiated by student demand,interest of instructor, or timeliness of offering. The course, not thetopic, may be repeated for credit.
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3.00 Credits
Prerequisites: COMM 100; or COMM 101 and COMM 111Reviews factors that have shaped the nature of contemporary massmedia, their content and their audiences. Examines theories of theprocess and effects of mass communication and how they relate tothe goals and activities of professional communicators.
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3.00 Credits
Prerequisite: COMM 100 or COMM 101, and junior standingInternational communication examines the role of media andcommunication technologies in the changing global political economy.This course will introduce students to the different media systemsaround the world. By both analyzing the content and context of thesevarious media systems, students will gain a keen appreciation andunderstanding of cultural difference in the production and receptionof media texts, audiences, and institutions. Further, students willexplore the complex roles of western media and communicationtechnology in the international arena and discuss specific aspectsand issues with regard to their historical, political, and economicramifications.
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3.00 Credits
Prerequisites: COMM 220 and COMM 305Introduction to the philosophy and process of social-scientific researchand the most common methods used to study mass communicationespecially as they apply to the practice of public relations andmarketing communication. Includes a variety of research methods,an examination of data analysis procedures, and an analysis of masscommunication issues.
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3.00 Credits
Prerequisite: COMM 220Introduces students to the various skills and techniques employed bypublic relations professionals, including writing for public relations,media relations, special events, and crisis management. Students gethands-on experience understanding the uses of, and preparing copyfor, news releases, news kits, advertisements, collateral materials,annual reports, speeches, audio/visual scripts and Public ServiceAnnouncements.
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3.00 Credits
Cross-Listed: PA 360Prerequisites: COMM 100 or COMM 101A study of the nature and importance of communication incomplex organizations such as corporations and agencies. Topicsinclude communication theory, theory of organizations, managingcommunication in organizations, and effects of communication onbehavior and attitudes.
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3.00 Credits
Fulfills a course requirement in the Global Communication major, minorand core concentration.Prerequisites: COMM 100 and junior standing or consent of instructorDigital Communication is the fastest growing sector of digitalmedia worldwide. As Marshall McLuhan predicted, the GlobalVillage, as it is constructed on the Internet, is increasingly madeup of virtual centers where people congregate and communicate,and where national and social boundaries disintegrate. FromKalamazoo to Korea, online environments draw millions of usersand create virtual world and "dirt world" economies. This courseexamines online communication such as social computing, multiplayerenvironments and other digital communication technologiesin order to develop digital media literacy and to cultivate ethicaldigital practices.
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