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Course Criteria
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3.00 Credits
Evaluates the design, implementation and control of accounting information systems. Topics include understanding and documenting transaction cycles, evaluating internal control environment, and using resources-events-agents (REA) method to model information systems. (Prerequisites: BUS 255, BUS 310.)
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3.00 Credits
Surveys the field of marketing research, defined as all activities that provide information to guide marketing decisions. Provides understanding about informational objectives, data sources, design and implementation of data collection procedures, analysis of data, and presentation of results. (Prerequisites: BUS 200 and ECN 220 or MTH 161, Junior status.)
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3.00 Credits
Provides an in-depth examination of the internal mental processes and external factors that shape consumers' responses to marketing strategies, their purchase decisions, and product usage behavior. Emphasizes application of core concepts to marketing decisions. (Prerequisites: BUS 200, Junior status.)
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3.00 Credits
Develops the entrepreneurial mindsets and skills needed to create or build a business. Focus is on issues pertinent to family businesses, understanding of critical success factors, small business management and marketing, and ability to read and use financial statements. (Open only to non-business majors. No business prerequisites.)
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3.00 Credits
Examines the process of managing the strategy, formulation, and implementation functions of a firm. Teaches students to think strategically and to consider the perspective of the total enterprise utilizing cases, readings, and a computer simulation. Taken during one of the students' last two semesters.
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3.00 Credits
Matches qualified students with leading business and non-profit organizations for on-the-job learning experiences related to a functional discipline. Explores interpersonal and consulting skills and frameworks for examining organizational cultures, mentoring, and career development in organizations. (Prerequisites: Preapproval of internship director and Senior standing.)
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3.00 Credits
Examines critical issues necessary to evaluate and report on business combinations, corporate consolidations, and partnerships. Includes accounting research methodology and case analysis. (Prerequisite: BUS 311.)
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3.00 Credits
Surveys the field of investment analysis and portfolio management. Topics include: The investment process and financial planning, the structure of capital markets (stock exchanges, etc.), the definition and statistical measurement of risk and return in the global market, security law and ethics, stock market indicators and their calculation, investment media and risks, stock and bond valuation models, real estate investment, municipal bonds, government securities, etc. (Prerequisite: BUS 305.)
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3.00 Credits
Examines the various financial markets that play a crucial role in helping individuals, corporations, and governments obtain financing and invest in financial assets such as stocks, bonds, mortgages, and derivatives. Includes the study of financial institutions that facilitate management of financial market transactions. (Prerequisite: ECN 120 or BUS 305. Also listed as ECN 431.)
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3.00 Credits
Provides the informational and decision-making tools needed for planning and implementing a successful personal financial program. Topics include money management models, consumer finance issues, insurance, investing, retirement and estate planning. (Prerequisite: BUS 305.) Required of all undergraduate B.B.A. majors in business. COURSE DESCRIPTIONS Business Administration - 143
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