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Course Criteria
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3.00 Credits
This business foundation course brings together students from diverse backgrounds and provides a common language and starting point on which to build a solid program of business and management or real estate studies. Students will learn to drive change by applying management processes of planning, organizing, leading, and controlling. Students develop tools for effective learning and studying, and understand standards and expectations for the entire program. Meets LAC outcomes: all, LLB1, HCB6. 5 crs.
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3.00 Credits
This course prepares the student to use good writing and presentation skills in academic and business environments. Students will learn how to define and focus their information needs in a subject area, how to access and evaluate needed information, and how to transform information into the foundation for original writing. The course emphasizes thesis organization, process, and proper documentation and citation in addition to issues such as persuasion and audience analysis, as well as plagiarism. Meets LAC outcomes: LLE2, LLE3, LLC2. 5 crs.
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3.00 Credits
Students explore fundamental questions about what is right and wrong from the perspective of major ethics traditions and within the context of organizations. This exploration will begin by considering whether we can know the "good" andby considering the role of personal and religious worldviews. Using class discussions and case studies, students examine concepts of justice and the role of personal morality within organizations. The final case study will look at the relationship between ethics and effective business leadership. Meets LAC outcomes: A1A1, A1C3, A1C4. 5 crs.
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5.00 Credits
Students examine the critical role of information system strategies and technology in driving competition and industry structure. Students take the manager's view as they survey information systems, applications, and integration options. 5 crs.
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3.00 Credits
This course focuses on topics in economics of particular value to students studying business and management. These topics include concepts of scarcity, supply and demand analysis, behavior of the individual consumer, decision making by a profit maximizing firm under perfect competition, and the economic analysis of projects. Meets LAC outcome: HCB1. 5 crs.
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3.00 Credits
Students learn how culture influences the way we listen and speak to each other and the way we manage conflict. In today's global workplace, cultural differences in values, lifestyles and communication styles can enrich organizations or lead to misunderstandings and conflict. Students examine their own listening, communication and conflict management styles as they develop knowledge and skills to successfully interact with people from different cultural backgrounds. Meets LAC outcomes: HCA4, HCC6, LLC1. 5 crs.
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3.00 Credits
Students analyze and interpret representations of business in literature, media, and popular culture and examine how those representations embody and/or contest business practices, institutions, beliefs, and values. This course equips students with concrete skills in critical thinking. Meets LAC outcomes: AIB3, AIB4, HCD2. 5 crs.
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5.00 Credits
This course introduces the basic concepts of marketing and provides a framework for analyzing marketing opportunities and challenges. Students will look at the important role marketing plays in modern business organizations. Specific topics include the marketing process, consumer behavior, customer relationships, social responsibility, market segmentation, branding, pricing, distribution, advertising, promotion, public relations, and sales. Students will learn how to develop and present a marketing plan. Students also develop and apply analytical skills in marketing research methodology. 5 crs.
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3.00 Credits
This course emphasizes understanding and determining statistical techniques, topics, and software used in commerce. The course includes descriptive statistics, which address methods of organizing, summarizing, and presenting business data in an informative way; and inferential statistics, methods for sampling data to determine something about a population. Topics include data analysis, probability and significance, sampling distributions, estimation, and means and hypothesis testing. Meets LAC outcome: LLD4. 5 crs.
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5.00 Credits
Students use theory and case studies to lay the foundation for applying strategic management principles integrating management processes (plan, organize, lead, control), organizational functions (marketing, finance, human resources, and so forth), and environmental influences (competitive landscape, globalization, stakeholder interests, culture, technology). Meets LAC outcomes: HCB5, LLE4. This course meets WID (Writing in the Discipline) outcome. 5 crs.
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