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Course Criteria
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3.00 Credits
From designers to desktop publishing systems, this course explains how to use the graphic tools that often confront (and confuse) communication professionals. Printing terms and technology, typography, and graphic special effects will be defined and demonstrated, including e-technology terms and techniques with specific considerations for design of Web sites and Internet graphics. Prerequisites: CPR 301 or equivalent writing experience approved by instructor, & CPR 412. 4 crs.
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3.00 Credits
How do skilled communications professionals deal with their organizations' everyday and not-so-everyday communication problems In this course, students learn practical solutions to communications challenges from the practitioners who experience them. Participants analyze actual case studies in areas such as media relations, crisis management, research for planning and profitability, events planning, electronic media opportunities, issues advocacy/management, and fund raising/ development. Prerequisites: CPR 301 & CPR 412, or equivalent experience with instructor consent; degree or certificate program admission required. 3 crs.
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3.00 Credits
This course explores the integration of various marketing communication disciplines as they relate to developing a comprehensive 'Marcom' program. A brand-centric view of themarketing communications process leads to a methodology for considering which communication resources to deploy and in what sequence. Topics include branding essentials, market and audience segmentation, buyer behavior, marketing mix, relationship marketing, persuasion, branding, research and metrics, and creative tactics for corporate, government and non-profit organizations. Prerequisite: CPR 412 recommended. 3 crs.
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3.00 Credits
This course is a streetwise look at advertising and marketing. Want to know the merits of buying radio over TV, newspapers over magazines, Internet over print media, telemarketing over direct mail This course will address these and other topics including product analysis, creative strategies, agency operations and marketing, ethics in advertising, developing a marketing plan, the realities of research, and the importance of internal as well as external marketing. 3 crs.
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1.00 - 2.00 Credits
Practical instruction to improve specific professional communication skills. Check Schedule of Courses for current listings. 1-2 crs. Recent examples: Video Blogging for Fun and Profit Special Events: Planning for Success E-Commerce in a Virtual World Promotional Campaigns: New Tools, New Rules The World is Watching: P.R. Across Global Boundaries
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3.00 Credits
Topical courses. Titles vary from term to term. Check Schedule of Courses for current listings. Variable credit.
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1.00 - 6.00 Credits
Students may contract with the Communication Studies Department to receive credit for performing a professional task utilizing skills and knowledge acquired in public relations coursework. A member of the public relations faculty is assigned to help the student plan goals, procedures, and critical features of the project. 1-6 crs.
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3.00 Credits
The Internship program gives students an opportunity to earn credit for new learning achieved through experience. Students apply knowledge and skills learned in their major through appropriately supervised experiences, having a chance to explore career options, network, and solidify classroom learning in the real world. Opportunities are available in business, government, schools, and nonprofit organizations. Prerequisite: a minimum of 15 crs. in CPR courses. Required for CPR Certificate students & seniors majoring in Organizational Communication with a Public Relations Concentration. Orientation and completion of an Arranged Class form are required for registration. Check Schedule of Courses for orientation dates and additional information. Graded Pass/No Pass only. Variable credit. to contemporary memoirs, this course examines issues surrounding the politics of self-representation. African-American critics and theorists will provide the basis for addressing questions about race and the role of autobiography. As Henry Louis Gates, Jr. writes, "Through autobiography, these writers could at once shape a public 'self' in language, and protest the degradation oftheir ethnic group by multiple forms of racism in the United States." Meets LAC outcomes: AIB7, HCA3. An American Ethnic Studies course. 3 crs.
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3.00 Credits
Instructional design is a key concept in the training and development field for creating effective training. This course provides foundation and practice in using the ADDIE model. This five-step instructional design system helps trainers and training designers determine how and if training may solve organizational problems, and guides the planning, presentation, and evaluation of training. 3 crs.
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3.00 Credits
Training-needs assessment and assessment of training results are two critical elements assuring that training meets the organization's as well as the learners' needs. For each of thesetwo kinds of assessment, these topics are explored: rationale for assessment; planning; gathering data (surveys, interviews, record analysis, and so forth); data/causal analysis; and writing final reports. Prerequisite: CTD 440 recommended. 3 crs.
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