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Course Criteria
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3.00 Credits
The concept of culture applied to corporations is more than a passing trend in organizational development. Through the use of anthropology, intercultural communications, and organizational psychology, this course examines how culture is created, manifested, maintained, and influenced in the organizational context. Prerequisite: COL 340 recommended. Meets LAC outcome: HCB5. 3 crs.
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3.00 Credits
This course investigates the systemic dynamics of change in organizations and large systems-its types, phases, facilitators and inhibitors, and their ripple effects. The roles of various participants in the change process will be discussed. Attention will be devoted to understanding theories of organizational change as well as behaviors and techniques known to influence the outcome of change processes. Prerequisite: junior standing. Meets LAC outcome: HCB6. 3 crs.
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1.00 - 3.00 Credits
Topics vary. Check Schedule of Courses for current offerings. 1-3 crs.
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3.00 Credits
A continuing study of the principles and practice of instrumental and choral conducting. Can be repeated for credit. Prerequisite: MU 341. 1 or 2 crs. skills include fundamentals of technique, reading pitches and rhythms, memorizing, and creating simple improvisations. Both classical and popular styles are explored. May be repeated three times for credit. Meets LAC outcome: AIB2. 1 cr.
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3.00 Credits
Writing is indisputably the basic tool of the public relations practitioner. To produce clear, concise, correct writing requires well-developed language skills. Professional standards of writing for print and electronic media are introduced. Topics include grammar and spelling, AP style, data-gathering techniques, and editing for readability and interest. Prerequisite: WR 221 or equivalent writing proficiency with instructor consent. Required for Public Relations Certificate students. 3 crs.
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3.00 Credits
This course will focus on writing for publication in newspapers and magazines. Students will learn how the demands of writing for a general audience can sharpen their writing and improve their powers of observation. This exploration of the fundamentals of journalism and professional writing focuses on clear, concise, accurate writing. 3 crs.
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3.00 Credits
This course introduces the purposes and practices of public relations and its importance and function in the community. Topics covered include career paths of public communications professionals, the public relations process, an overview of the media, public relations history and emerging issues in strategic communications. Prerequisite: junior standing or advisor consent. Required for Public Relations Certificate students. 4 crs.
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3.00 Credits
Legal questions and ethical issues involving the public relations professions are increasingly complex. The practitioner must be vigilant of laws and regulations affecting their dayto- day practice, while strongly committed to both the ethical requirements of the field and their own personal ethics. This course examines ethics and the law for today's communicator, based on legal, philosophical, and religious traditions. Required for Public Relations Certificate students. 3 crs.
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3.00 Credits
This course explores practical and cost-effective methods of research available to public relations professionals and use of research results to accurately budget and write public relations plans. Prerequisites: CPR 301 & CPR 412, or equivalent experience with instructor consent; must be admitted to degree or certificate program. 4 crs.
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3.00 Credits
The successful public relations practitioner must write persuasively for a wide array of communication tools: newsletters, brochure copy, speechwriting, Web content, advertising copy, annual reports, backgrounders, and news releases. This course prepares participants to write in a range of professional marketing formats, culminating in a communications toolkit of coordinated writing projects. Prerequisites: CPR 301 & CPR 412, or equivalent experience with instructor consent; degree or certificate program admission required. 4 crs.
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