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MKTG 4842X: Special Topics in Marketing Advertising/PR Practicum
1.00 - 3.00 Credits
Youngstown State University
4842X. Special Topics in Marketing Advertising/PR Practicum. Topics vary each semester. Subject matter, number of credits, and prerequisites announced in advance of each topic. No more than one Special Topic per semester is permitted. May be taken twice with change of topic. Prereq.: Permission of Chairperson; 2.5 GPA; junior standing. 1-3 s.h.
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MKTG 4842X - Special Topics in Marketing Advertising/PR Practicum
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MKTG 4845: International Marketing
3.00 Credits
Youngstown State University
4845. International Marketing. Development of United States trade, foreign trade promotion, organization, export and import procedures and practices. Presented from the viewpoint of the international marketing manager who must recognize differences between markets in various countries as influenced by their particular cultural and economic environments. Prereq.: MKTG 3703 and GPA of 2.5. 3 s.h.
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MKTG 4845 - International Marketing
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MKTG 4846: Marketing Channels and Logistics
3.00 Credits
Youngstown State University
4846. Marketing Channels and Logistics. Consideration of the problems likely to arise in the planning for and movement of goods through channels of distribution from producer to end-user. Elements of the logistical system, including transportation modes, plant and warehouse location, and inventory size determinations. Behavioral and functional relationships with and between channel members in a supply chain. Prereq.: MKTG 3703 and GPA of 2.5. 3 s.h.
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MKTG 4846 - Marketing Channels and Logistics
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MKTG 4849: Export Strategy
3.00 Credits
Youngstown State University
4849. Export Strategy. The student will learn how to manage and operate and export-based business. The focus will be on identifying local products, local companies, and an international opportunity to export by researching a specific market and working directly with a local firm. Prereq.: MKTG 3703, GPA 2.5. 3 s.h.
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MKTG 4849 - Export Strategy
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MKTG 4850: Marketing Internship
3.00 Credits
Youngstown State University
4850. Marketing Internship. Through employment with participating business organizations the student receives professional marketing experience. Candidates work for the entire semester at a local business organization under the direct guidance of a faculty advisor. Required paper at the end of the course on the relationship of marketing theory and practice. Prereq.: MKTG 3703 and GPA of 2.5. 3 s.h.
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MKTG 4850 - Marketing Internship
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MKTG 4851: Services Marketing
3.00 Credits
Youngstown State University
4851. Services Marketing. Cross-functional approach to the marketing of customer services in profit and non-profit organizations, including domestic and international opportunity analysis, customer analysis, financial analysis, strategy formulation, process and systems management, and quality improvement. Prereq.: MKTG 3703 and GPA of 2.5. 3 s.h.
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MKTG 4851 - Services Marketing
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MKTG 4852: Advanced Marketing Internship
3.00 Credits
Youngstown State University
4852. Advanced Marketing Internship. This course is an extension of MKTG 4850 Marketing Internship. It is designed to allow students to continue a current internship at a more advanced level or to engage in additional internship experience. Prereq.: MKTG 4850; 2.50 GPA. 3 s.h.
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MKTG 4853: Sales Internship
3.00 Credits
Youngstown State University
4853. Sales Internship. Through employment with a participating business organization the student receives professional sales experience. Candidates work for the entire semester at an approved business organization. Prereq.: MKTG 3703 and GPA of 2.5. 3 s.h.
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MKTG 4853 - Sales Internship
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MKTG 4870: Small Business/Entrepreneurship
3.00 Credits
Youngstown State University
4870. Small Business/Entrepreneurship. Study of the small business environment and the problems in starting a business. How small businesses apply the managerial functions in using their resources. Cross-listed with MGT 4870. Prereq.: MKTG 3703. 3 s.h.
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MKTG 4870 - Small Business/Entrepreneurship
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MKTG 4871: Small Business Enterprise
3.00 Credits
Youngstown State University
4871. Small Business Enterprise. Students work with actual problems faced by small businesses under faculty supervision. Problems are defined, analyzed, researched. Recommendations are developed and presented to clients for evaluation. Cross-listed with MGT 4871. Prereq.: MKTG 3703. 3 s.h.
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MKTG 4871 - Small Business Enterprise
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