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MKTG 3749: Introduction to Sports Marketing
3.00 Credits
Youngstown State University
3749. Introduction to Sports Marketing. The field of Sports Marketing has emerged as a notable sector in commerce over the past three decades. This course will explore strategies for marketing through sports which include conventional marketing approaches as well as innovative sponsorship strategies. The course will also examine the more specialized aspects of sports marketing which involve active measures that are designed to influence consumer preferences for a variety of sports products and service - the marketing of sports. Prereq.: MKTG 3703. 3 s.h.
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MKTG 3750: Product and Brand Management
3.00 Credits
Youngstown State University
3750. Product and Brand Management. New product development and brand creation process from idea generation to launch; diffusion of innovation and sales forecast of new product, market entry strategy, branding of new product, business plan for new product. Prereq.: MKTG 3703 and 2.5 GPA. 3 s.h.
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MKTG 4811: Interactive Marketing
3.00 Credits
Youngstown State University
4811. Interactive Marketing. In-depth investigation of interactive marketing including direct response marketing and other technology-based forms of business-customer interaction including measuring the effectiveness and the integration of interactive marketing activities into the overall marketing strategy. Prereq.: MKTG 3703; GPA of 2.5. 3 s.h.
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MKTG 4815: Marketing Research and Analytics
3.00 Credits
Youngstown State University
4815. Marketing Research and Analytics. Introduction to the major areas of marketing research. Problem definition, research design, gathering information and analysis to assist marketing management with the decision making process. Emphasis will be placed on using data and information in an applied context. Prereq.: MKTG 3703 and GPA of 2.5. 3 s.h.
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MKTG 4825: Marketing Management
3.00 Credits
Youngstown State University
4825. Marketing Management. Comprehensive study of the management functions in marketing including organization, planning, research, merchandising, sales, advertising and promotion, marketing channels, and control related to corporate policies and objectives. Management practices covering recruiting, selection, training, equipping, compensating, and supervising. Prereq.: MKTG 3703, MKTG 3726 and GPA of 2.5; May be taken concurrently with MKTG 4815. 3 s.h.
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MKTG 4842: Special Topics in Marketing
1.00 - 3.00 Credits
Youngstown State University
4842. Special Topics in Marketing. Topics vary each semester. Subject matter, number of credits, and prerequisites announced in advance of each topic. No more than one Special Topic per semester is permitted. May be taken twice with change of topic. Prereq.: Permission of Chairperson; 2.5 GPA; junior standing. 1-3 s.h.
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MKTG 4842A: Special Topics in Marketing: Tech Entrepreneurship
1.00 - 3.00 Credits
Youngstown State University
4842A. Special Topics in Marketing: Tech Entrepreneurship. Topics vary each semester. Subject matter, number of credits, and prerequisites announced in advance of each topic. No more than one Special Topic per semester is permitted. May be taken twice with change of topic. Prereq.: Permission of chairperson. 1-3 s.h.
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MKTG 4842O: Special Topics in Marketing Ohio Export Project
1.00 - 3.00 Credits
Youngstown State University
4842O. Special Topics in Marketing Ohio Export Project. Topics vary each semester. Subject matter, number of credits, and prerequisites announced in advance of each topic. No more than one Special Topic per semester is permitted. May be taken twice with change of topic. Prereq.: Permission of chairperson. 1-3 s.h.
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MKTG 4842Q: Special Topics in Marketing Global Entrepreneurship
1.00 - 3.00 Credits
Youngstown State University
4842Q. Special Topics in Marketing Global Entrepreneurship. Topics vary each semester. Subject matter, number of credits, and prerequisites announced in advance of each topic. No more than one Special Topic per semester is permitted. May be taken twice with change of topic. Prereq.: Permission of Chairperson; 2.5 GPA; junior standing. 1-3 s.h.
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MKTG 4842R: Special Topics in Marketing Procurement
1.00 - 3.00 Credits
Youngstown State University
4842R. Special Topics in Marketing Procurement. Topics vary each semester. Subject matter, number of credits, and prerequisites announced in advance of each topic. No more than one Special Topic per semester is permitted. May be taken twice with change of topic. Prereq.: Permission of Chairperson; 2.5 GPA; junior standing. 1-3 s.h.
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