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Course Criteria
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1.00 Credits
3702H. Honors Business Professionalism. This course is intended to help students prepare for and accomplish a successful transition from college to a professional career. Students will be challenged to understand the various elements of business professionalism including etiquette, communications, image, conflict resolution, career exploration and job search. Prereq.: BUS 1500; ACCT 2602; GPA of 2.5. 1 s.h.
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3.00 Credits
3703. Marketing Concepts and Practice. The activities involved in marketing products, services, and ideas examined within a framework of customer management. Topics include global marketing environment, market analysis and segmentation, consumer behavior, product development and management, pricing, promotion, and distribution. Marketing is examined from its role as a central function of business and non-profit organizations, and from its dominant role in a market economy. Prereq.: 'C' or better in BUS 1500 and 2.5 GPA and junior standing. 3 s.h.
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3.00 Credits
3703H. Honors Marketing Concepts and Practice. The activities involved in marketing products, services, and ideas examined within a framework of customer management. Topics include global marketing environment, market analysis and segmentation, consumer behavior, product development and management, pricing, promotion, and distribution. Marketing is examined from its role as a central function of business and non-profit organizations, and from its dominant role in a market economy. Prereq.: BUS 1500 and junior standing. 3 s.h.
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3.00 Credits
3709. Retail Marketing. Retailing is the largest industry and the dominant employer in the U.S. economy. The industry is explored, with particular emphasis on understanding the activities of retailers, both large and small. Topics include shopper behavior, store location, store layout, product presentation, and customer service. The criteria for success in retailing, the impact of technology on retailing, and the retail process examined within the larger domain of marketing. Beneficial to all marketing and business majors, as well as others engaged in shopping activities. Prereq.: MKTG 3703 and GPA of 2.5. 3 s.h.
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3.00 Credits
3720. Business to Business Marketing. Characteristics of Manufacturers' goods, channels of distribution, functions of intermediates, distribution costs, marketing research, government control, and legal limitations. Product policies, service policies, packaging policies, price policies. Industrial advertising organization, planning and budgeting, uses of advertising agencies and national advertising media, sales manuals, dealer helps. Prereq.: MKTG 3703 and GPA of 2.5. 3 s.h.
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3.00 Credits
3726. Consumer Behavior. Individual and group behavior as related to marketing consumer behavior, considered from both the standpoint of the marketing manager and from that of the individual as a consumer. The behavioral sciences serve as a background to provide standards for the social and human evaluation of current marketing activities. Topics include the buyer as problem solver, buying decision processes and models, measurement of promotional effectiveness, and life style analysis. Prereq.: GPA of 2.5.; May be taken concurrently with MKTG 3703. 3 s.h.
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3.00 Credits
3740. Professional Selling. Personal selling and sales management examined within the marketing environment. Emphasis on marketing relationships, buyer motivation and behavior, selling strategy and sales management techniques. Prereq.: BUS 1500 and sophomore standing. 2.5 GPA. 3 s.h.
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3.00 Credits
3742. Organizational Purchasing. Examination of procurement and purchasing activities within the organization with a concentration on the multiple levels of supplier and customer relationships. Topics include current trends in procurement and sourcing, purchasing policy and procedures, supplier evaluation and selection, sourcing processes, and contract management. Prereq.: MKTG 3703; 2.5 GPA. 3 s.h.
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3.00 Credits
3745. Sales and Account Management. The course provides an overview of sales and account management. Concepts covered include strategic planning, sales leadership, analyzing customer-client-buyer markets, and designing and developing a sales force. Prereq.: MKTG 3703; MKTG 3740 (may be taken concurrently) and overall GPA of 2.5. 3 s.h.
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3.00 Credits
3747. Negotiations Concepts and Strategies. The purpose of this course is to understand the theory and processes of negotiation so that the student can successfully negotiate in a variety of professional settings. Prereq.: MKTG 3703 and overall GPA 2.5. 3 s.h.
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