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Course Criteria
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3.00 Credits
Marketing strategies from the point of view of the firm are analyzed in this course. The basic question address: Given the consumer's needs, how can the firm design, price, promote, and distribute its product or service effectively? Also covered are selected marketing topics of current interest. Hands-on experience is gained in this capstone marketing course by first-hand observation of corporate marketing activities and marketing managers in operation. Current and real-life situations in strategic marketing, nationally and internationally, by well-known corporations are studied in detail. Prerequisite: MKT344, 345, 360 and 447
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3.00 Credits
This course is designed to explore the mix of promotional and marketing tools designed to engage and motivate prospects into customers. The course focuses on achieving product awareness and new revenue streams through a coordinated, integrated use of advertising, personal selling, sales promotion, sponsorship, direct marketing, public relations, and Internet communication. The student will have the opportunity to develop a promotional campaign for a new product launch that includes all of the tools available to communicate to all appropriate constituencies. Prerequisite: MKT206, COM280, COM380
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3.00 Credits
Introduces students to issues and competencies that are central to a commissioned officer's responsibilities. Establishes framework for understanding officership, leadership, and followed army values including "life skills" such as physical fitness and time manangement.
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3.00 Credits
MSL 102 overviews leadership fundamentals such as setting direction, problem-solving, listening, presenting briefs, providing feedback, and using effective writing skills. You will explore dimensions of leadership attributes and core leader competencies in the context of practical, hands-on, and interactive exercises.
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3.00 Credits
Students identify successful characteristics through the onservation of others abd through experimental learning exercises Students record observed traits (good and bad) in a dimensional learning journal and discuss the observations in a small group setting..
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3.00 Credits
MSL 202 examines the challenges of leading tactical teams in he complex contemporary operating environment )COE). This course highlights dimensions of terrain analysis, patrolling, and operation orders. Further study of the theoretical basis of the Army Leadership Requirements Model explores the dynamics of adaptive leadreship in the context of military operations.
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3.00 Credits
A series of practical opportunities to lead small groups, receive personal assessments and encouragement, and lead again in situations of increasing complexity. Uses small unit defensive tactics abd opportunities to plan and conduct training for lower division students both to deveop such skills and as vehicles for practicing leading Students develop, practice, and refine leadership skills by serving and being evaluated in a variety of responsible positions. Emphasis will be placed on the development of an individual fitness program and the role of exercise and fitness in one's life. Prerequisite MSL 101, 102, 201 and 202. Permission of Instructor
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3.00 Credits
This is an academically challenging course where you will study, practice, and apply the fundamentals of Army leadership, Officership, Army vlaues and ethics, personal development, and small unit tactics at the team and squad level. At the conclusion of this course, you will be capable of planning, coordinating, navigating, motivating, and leading a team or squad in the execution of a tactical mission during a classroom PE, a Leadership Lab or during a Situational Training Exercise (STX) in a field environment.
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3.00 Credits
A survey of the history and development of music in Western civilization. Important composers, forms, and styles will be studied and placed in historical perspective.
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3.00 Credits
Fundamentals of music will involve the notation of melody, rhythm, and basic harmony, including scales, intervals, triads, and harmonization of simple melodies.
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