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Course Criteria
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3.00 Credits
The purpose of this course is to engage management majors in an in-depth analysis of leadership through strategy development. It will integrate a broad base of management skills and knowledge with a focus on the role of senior leadership. This course will incorporate the process of clarifying an organizations vision, mission and purpose, processes of assessing internal strengths and weaknesses and processes for evaluating priorities and matching priorities with resource constraints. Prerequisite: Junior Standing and Program Acceptance
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3.00 Credits
Production systems and designs are studied with particular focus on applicability to manufacturing and service organizations. Goals and origins of a system, system design and processes, installation and start-up and a study of the frequently occurring problems of a system are discussed in sequence. Concepts of planning, scheduling, control, and correction functions associated with an efficient operating production system are emphasized. Prerequisite: Junior Standing and MGT207, MAT227
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3.00 Credits
An analysis of the marketing function and of practices followed by business firms in the pricing, promotion, and sale of goods and services. The techniques used and the relationships between producers, advertising media, brokers, wholesalers, retailers and consumers are studied with consideration of the constantly changing domestic and global markets Prerequisite: BUS100, ECO201, MGT207
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3.00 Credits
This course examines the role of selling in the external market environment. Special emphasis is given to relationship building between buyers and sellers, consumer motives and behaviors, selling techniques, and ethical behavior in business situations. Prerequisite: MKT206
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3.00 Credits
This course examines the role of marketing in start-up ventures and the role of entrepreneurial thinking in marketing efforts. Customer needs as the driving force in entrepreneurshipis the theme of this course. This course explores novel approaches to defining markets adn market segments, examines inexpensive ways to conduct relevant market research, and identifies ways to leverage marketing resources and rely on networks to accomplish marketing tasks. Students are encouraged to focus on identifying unique approaches to creating value through each of the elements of the marketing mix.
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3.00 Credits
Emphasis is on an examination of the role of advertising and sales promotion in marketing. Theories and practices of advertising planning, media selection and preparation, budgeting and control are studied. Promotional activities and techniques are analyzed. Real life experience is gained through field trips and presentations by individuals involved in advertising and sales promotion as a profession. Prerequisite: MKT206
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3.00 Credits
Individual and group behaviors are studied as they relate to consumers in the marketplace. Both the functions and the objectives of the marketing manager and the individual consumer are analyzed. Topics include: the buyer as a problem-solver, buying-decision processes and models, social and cultural influences, and resistance to change. Prerequisite: MKT206
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3.00 Credits
Focuses on the major types of decisions facing the marketing executive who attempts to bring together the resources of the firm with the opportunities found in the marketplace. Studied are planning and analysis of marketing opportunities with emphasis on the modern concept of marketing and the behavioral considerations of various market segments. Included within this framework are the issues involved in management decisions on quantitative appraisals of markets, marketing information systems, product policy, pricing, channels of distribution, advertising programs, and sales force operation. Prerequisite: MKT206
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3.00 Credits
This course examines the role of managing the function of selling in the external market environment. Special emphasis is given to recruiting and selecting salespeople, behavior and motivation of salespersons, role perception, training, compensation, and performance appraisal. Prerequisite: MKT206, 360
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3.00 Credits
Focuses on the marketing research process with emphasis on concepts and techniques that have been found effective through behavioral research. Marketing analysis is applied to the decision making process and utilizes the scientific approach to product channels, pricing and promotion decisions by managers. Topics include consumer behavior, attitude research, preparation of research information, problem definition techniques, research design and implementation, and marketing information systems. Prerequisite: MKT360, MAT227
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