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Course Criteria
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3.00 Credits
The basic concepts of good web page design are presented in this course. Students focus on understanding the criteria for web design, organization and development of content, and the overall presentation of material. They work with basic HTML and FrontPage to create simple pages and learn how to upload and promote pages. Prerequisite: CA 270 or permission of the instructor.
Prerequisite:
CA-250
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3.00 Credits
As an introduction to studio production techniques and equipment, students acquire a basic grasp of all aspects of studio production including the use of the camera, video switcher, audio board, and graphics generator. Students also produce short video materials with line sources and instantaneous editing.
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3.00 Credits
Students are introduced to the world of desktop publishing. They learn the fundamentals of design, layout, and image manipulation (scanning) as they utilize a computer desktop publishing system. Techniques involved include placing and editing text and graphics as well as scanning and manipulating images. Students also produce a variety of publications.
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3.00 Credits
This course is an introduction to the history, fundamentals, and methods of audio recording and an examination of their applications to modern electronic media. Students learn to successfully operate the audio hardware commonly used in radio, television, and recording studios.
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3.00 Credits
This course challenges students to examine the range of writing skills which employers expect, i.e., clarity, purposefulness for the communication, coherence, and a more than adequate level of competence in the use of standard written English. A variety of purposes for writing are examined and demonstrated in a developed portfolio of the semester's work, including formal and informal reports, proposals, and a lengthier researched paper. Prerequisite: ENG 102 (with a minimum grade of C).
Prerequisite:
CA-315
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3.00 Credits
This course provides an overview of the basic concepts of research methods within the area of communication and includes data collection and analysis methodologies. Students are then taught to apply these skills to a variety of projects. Emphasis is placed on communication theories and techniques that are used in interpersonal group, public, intercultural, and market research situations. Prerequisites: CA 110 and CA 215 (both with a minimum grade of C) and MATH 102.
Prerequisite:
CA-317
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1.00 - 3.00 Credits
Neumann University periodically offers Special Topics courses in Communication and Media Arts [CA] that reflect specific topics of study which are not part of the standard University curriculum. Special Topics courses in Communication and Media Arts that are numbered at the 126/226 level are generally open to all students and may be designated as Core courses. Courses at the 326 level are specifically designed for students at either the junior or senior level, while courses at the 426 level are only open to students with senior standing. For any given semester,course title(s) and content area(s), as well as any specified prerequisites, are published during the preceding semester. Permission of the instructor may also be required before a student can register for any Special Topics course.
Prerequisite:
CA-326
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3.00 Credits
This course focuses on the processes needed to disseminate, analyze, synthesize, and evaluate information concerning environmental issues. Resolving and managing conflict over environmental issues are key to the attainment of solutions of environmental problems. Environmental stewards in this class develop the ability to research, speak, write, and negotiate clearly about a number of complex environmental issues. Prerequisite: ENG 102.
Prerequisite:
CA-330
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3.00 Credits
Students are introduced to the contemporary practice of public relations, with primary focus on the daily tasks and communication responsibilities of public relations practitioners. The issues facing the contemporary professional in this field and basic public relations writing skills are also studied. Prerequisite: CA 110 and CA 215 (both with a minimum grade of C).
Prerequisite:
CA-345
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3.00 Credits
An introduction to the principles and practices of contemporary advertising. This course explores the role of advertising in the marketplace, the elements of a successful advertisement, advertising production, and media.
Prerequisite:
CA-355
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