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MBA 634: Consumer Behavior
3.00 Credits
University of Dayton
Consumer Behavior is the study of those actions directly involved in obtaining, consuming, and disposing of products and services, including the decision processes that precede and follow these actions. Consumer behavior is of particular interest to thos
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MBA 634 - Consumer Behavior
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MBA 635: MKT Analysis & Rsrch
3.00 Credits
University of Dayton
The purpose of marketing research is to provide decision makers with useful consumer and customer information to reduce uncertainty about alternative courses of business action, and aid in marketing management decision making and planning. To make the wi
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MBA 635 - MKT Analysis & Rsrch
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MBA 636: Multicultl Marketing
3.00 Credits
University of Dayton
The course is designed to introduce students to the basic concepts and theories of multicultural marketing. The main goals of this course are for students to acquire a basic understanding of the elements of other cultures, to be aware of cultural differen
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MBA 636 - Multicultl Marketing
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MBA 637: Global Mktg Managmnt
3.00 Credits
University of Dayton
Integration of concepts, theories, and analytical procedures associated with market analysis of global markets. This course provides a managerial and strategic perspective on global marketing. It is designed to assist students in developing appropriate bu
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MBA 637 - Global Mktg Managmnt
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MBA 638: Product Planning Dev
3.00 Credits
University of Dayton
Integration of various product management processes and concepts as customer-focused problem solving. Using projects or simulations, provides an opportunity to practice skills in developing and introducing a new product in a competitive environment. Empha
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MBA 638 - Product Planning Dev
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MBA 639: Sp Top-Marketing
3.00 Credits
University of Dayton
Advanced and current topics in marketing, such as product management, consumer behavior, services marketing, sales, and advertising.
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MBA 639 - Sp Top-Marketing
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MBA 639A: ST:Mkt Intelligence
3.00 Credits
University of Dayton
Course description is currently unavailable.
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MBA 639A - ST:Mkt Intelligence
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MBA 640: Microeconomic
1.50 Credits
University of Dayton
Basic microeconomic principles and their applications. Topics include consumer behavior, production theory, and the interaction of buyers and sellers in various kinds of markets.
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MBA 640 - Microeconomic
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MBA 641: Marcroeconomics
1.50 Credits
University of Dayton
Basic macroeconomic principles and their applications. Topics include national income, monetary policy, fiscal policy, and the economic role of the government in the United States.
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MBA 641 - Marcroeconomics
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MBA 646: Intrnl Trd&Bus Appl
3.00 Credits
University of Dayton
This course introduces a comprehensive and up to date exposition of the theories and applications of international trade that are essential for understanding and suggesting solutions to the important contemporary international trade problems facing firms
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MBA 646 - Intrnl Trd&Bus Appl
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