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Course Criteria
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4.00 Credits
Prerequisite: MKT 301. Introduce current issues, information sources, and cultural sensitivities required to develop an effective international strategy and associated market plan. Since the international environment changes so quickly, we will discuss current events. The impact of international economics, culture, and nationalistic governmental policies; global and regional trade alliances; and other multilateral entities on trade patterns and marketing decision-making in global firms are considered in formulating appropriate marketing strategies to enter global markets and build sustainable advantages.
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4.00 Credits
Prerequisites: MKT 420 and MKT 431. Applies marketing principles, practices, and theories to the formulation of strategic marketing plans and solutions for U.S. and global markets. Builds analytical skills in diagnosing marketing problems, identifying opportunities, analyzing alternative courses of action, and recommending marketing strategies and action plans. Emphasizes decision-making, financial and ethical analysis, and individual and team assignments involving marketing cases, field projects, class discussions, written reports, and oral presentations.
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2.00 - 4.00 Credits
Prerequisites: Junior standing, MKT 420, MKT 431, and minimum overall GPA of 2.5. Written proposal approved before registration by sponsoring professor and department chair. Contact department office to request application. Designed to provide marketing students with practical experience in exploring career paths in marketing management, marketing research, sales, retailing, advertising, and related fields. Working under the supervision of a marketing professional, student must work a minimum number of hours over the course of the semester to earn the desired number of course credit: 150 hours (2 credits), 225 hours (3 credits), or 300 (4 credits). A term report, incorporating theory, marketing tools, and practical applications, must be submitted to the sponsoring organization and professor. Return totop
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1.00 - 4.00 Credits
Prerequisite: MKT 301. A study of selected current topics in the field of marketing. Emphasis will be placed on exploring current literature, advanced problems, and research tools applicable to the chosen topic.
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4.00 Credits
Prerequisites: Senior standing, MKT 420, and MKT 431. The learning philosophy in this course can be summed up as follows: theory informs practice. The marketing consulting course emphasizes the integration of strategy, business processes, technology, and management through a group project conducted for a “real-world” company or non-profit, organization. The course centers around student teams working with clients to conduct analysis, determine managerial priorities, and provide a series of deliverables that enable the client to operate more efficiently and grow. Students will follow a systematic business consulting methodology. The course features close work with clients and ends with a report for client managers.
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1.00 - 4.00 Credits
Prerequisites: Senior standing. Written proposal approved before registration by sponsoring professor and department chair. A flexible content/structure course designed to enable qualified students to pursue special areas of interest and competency; opportunity for independent study, field research, or other special assignments.
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4.00 Credits
Prerequisite: Restricted to senior MKT honors students. Requires the honors student to conduct a piece of original research in marketing under the supervision of a Marketing faculty member. The thesis will be presented orally and submitted as a written report.
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5.00 Credits
Prerequisites: For MLA 101: None: For MLA 102 in a sequence: Completion of MLA 101 with a C or better or permission of instructor. This course involves the development of proficiency in speaking, understanding, reading, and writing a foreign language (such as Portuguese, Russian, Quechua) which are not regularly offered by the department. It may be repeated for credit with a change of language. There is a lab fee.
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3.00 Credits
This is an introduction to two contemporary cultures, for example: France and Germany, or Spain and Italy. It is taught in English.
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3.00 Credits
This is an introduction to two or more Nonwestern cultures, for example: Francophone and Hispanic Caribbean. It is taught in English.
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