[PORTALNAME]
Toggle menu
Home
Search
Search
Search Transfer Schools
Search for Course Equivalencies
Search for Exam Equivalencies
Search for Transfer Articulation Agreements
Search for Programs
Search for Courses
PA Bureau of CTE SOAR Programs
Transfer Student Center
Transfer Student Center
Adult Learners
Community College Students
High School Students
Traditional University Students
International Students
Military Learners and Veterans
About
About
Institutional information
Transfer FAQ
Register
Login
Course Criteria
Add courses to your favorites to save, share, and find your best transfer school.
MKT 351: Business, Society, and Government
3.00 Credits
Cleveland State University
Prerequisite: Junior standing. Investigates organizational, societal, regulatory, and ethical issues and challenges that businesses face in domestic and global environments. Introduces information and analytical tools for studying such issues as corporate power and influence, environmental pollution, corporate social responsibility, consumer protection, affirmative action, quality of worklife, and professional ethics.
Share
MKT 351 - Business, Society, and Government
Favorite
Show comparable courses
MKT 411: Retailing Strategy and Management
4.00 Credits
Cleveland State University
Prerequisite: MKT 301. Explores the domain of retailing marketing to the final consumer. Emphasis is placed on retail strategy, merchandising, vendor relations and location. The course will use design as the medium to link consumer need to retail. This will include basic design elements, such as space, form and color, as well as retail-specific topics like point-of-purchase displays. Both macro and micro elements of retail design will be explored, including issues from mall development to individual customer transactions.
Share
MKT 411 - Retailing Strategy and Management
Favorite
MKT 420: Consumer Behavior
4.00 Credits
Cleveland State University
Prerequisite: MKT 301. The goals are to provide conceptual understanding of consumer behavior, provide experience in applying consumer behavior concepts to marketing strategy and social policy decision-making through case analysis, and develop experiential capability in using consumer research. This course covers major influences on the consumption process, including psychological, situational, and socio-cultural factors. Specific topics include perception, attitudes, values, consumer decision-making, and customer satisfaction, among others. The marketing implications of understanding the consumer are emphasized, but social factors are also considered.
Share
MKT 420 - Consumer Behavior
Favorite
MKT 431: Marketing Research
4.00 Credits
Cleveland State University
Prerequisite: MKT 301. Develops a managerial appreciation of the role of research in marketing practice and how results are used in decision-making. Emphasizes the total research process as well as specific research steps, stressing information needs, research formulation and design, and research procedure. Integrates and applies concepts through managerially-oriented marketing research cases and a field research project.
Share
MKT 431 - Marketing Research
Favorite
Show comparable courses
MKT 440: Field Experience Abroad
4.00 Credits
Cleveland State University
Prerequisites: MKT 301 or equivalent; 2.5 GPA, and permission of department chair. This course is a specially arranged, study-abroad field experience which provides intensive business exposure to a target country. Students will conduct hands-on research, visit and interact with the business community in the target country, and prepare written reports on international marketing and business topics.
Share
MKT 440 - Field Experience Abroad
Favorite
MKT 441: Integrated Marketing Communications
4.00 Credits
Cleveland State University
Prerequisite: MKT 301. Designed to introduce the field of integrated marketing communications as part of an overall marketing strategy. The emphasis in this course will be on the role of integrated advertising and promotion in the marketing communications program of an organization. As with any specialized field of marketing, we will analyze how this area of advertising and promotion fits into the overall marketing process. Our major thrust will be to study how various factors (creative, media, etc.) should be applied in planning, developing, and implementing advertising and promotional campaigns and marketing programs.
Share
MKT 441 - Integrated Marketing Communications
Favorite
Show comparable courses
MKT 450: Selling and Sales Management
4.00 Credits
Cleveland State University
Prerequisite: MKT 301. This course introduces the basic functions of sales force management as well as theories and concepts about appropriately managing that function. Students will be able to apply sales research, theories, and concepts to practical situations. Topics covered include salesperson effectiveness, deployment, organizational design, compensation, and evaluation.
Share
MKT 450 - Selling and Sales Management
Favorite
MKT 452: Business-to-Business Marketing
4.00 Credits
Cleveland State University
Prerequisite: MKT 301. Explores concepts, analytical tools, management practices, and advances in marketing goods and services to industrial, commercial, institutional, and other business markets in domestic and global environments. Includes lectures, case analyses, discussion, oral presentations, written reports, and execution of a field project.
Share
MKT 452 - Business-to-Business Marketing
Favorite
MKT 454: Online Marketing Strategies
4.00 Credits
Cleveland State University
Prerequisite: MKT 301. Provides an introduction to Internet and mobile technologies and the marketing opportunities they present. Students learn how to leverage these technologies to achieve corporate marketing goals and how to integrate these technologies with traditional marketing strategies. Students create an e-marketing plan for a "real world" company.
Share
MKT 454 - Online Marketing Strategies
Favorite
MKT 456: Customer Relationship Management
4.00 Credits
Cleveland State University
Prerequisite: MKT 301. Introduces the basic theories and methodology of customer relationship management, including identifying profitable customers, understanding their needs and wants, and building a bond with them by developing customer-centric products and services directed toward providing customer value. Provides hands-on experience with popular analytical CRM and data mining tools that are widely used in the industry. Topics will cover the issues in the customer life cycle: market segmentation, customer acquisition, basket analysis and cross-selling, customer retention and loyalty, and practical issues in implementation of successful CRM programs.
Share
MKT 456 - Customer Relationship Management
Favorite
Show comparable courses
First
Previous
111
112
113
114
115
Next
Last
Results Per Page:
10
20
30
40
50
Search Again
To find college, community college and university courses by keyword, enter some or all of the following, then select the Search button.
College:
(Type the name of a College, University, Exam, or Corporation)
Course Subject:
(For example: Accounting, Psychology)
Course Prefix and Number:
(For example: ACCT 101, where Course Prefix is ACCT, and Course Number is 101)
Course Title:
(For example: Introduction To Accounting)
Course Description:
(For example: Sine waves, Hemingway, or Impressionism)
Distance:
Within
5 miles
10 miles
25 miles
50 miles
100 miles
200 miles
of
Zip Code
Please enter a valid 5 or 9-digit Zip Code.
(For example: Find all institutions within 5 miles of the selected Zip Code)
State/Region:
Alabama
Alaska
American Samoa
Arizona
Arkansas
California
Colorado
Connecticut
Delaware
District of Columbia
Federated States of Micronesia
Florida
Georgia
Guam
Hawaii
Idaho
Illinois
Indiana
Iowa
Kansas
Kentucky
Louisiana
Maine
Marshall Islands
Maryland
Massachusetts
Michigan
Minnesota
Minor Outlying Islands
Mississippi
Missouri
Montana
Nebraska
Nevada
New Hampshire
New Jersey
New Mexico
New York
North Carolina
North Dakota
Northern Mariana Islands
Ohio
Oklahoma
Oregon
Palau
Pennsylvania
Puerto Rico
Rhode Island
South Carolina
South Dakota
Tennessee
Texas
Utah
Vermont
Virgin Islands
Virginia
Washington
West Virginia
Wisconsin
Wyoming
American Samoa
Guam
Northern Marianas Islands
Puerto Rico
Virgin Islands