|
|
|
|
|
|
|
|
|
|
Course Criteria
Add courses to your favorites to save, share, and find your best transfer school.
-
3.00 Credits
You have a great idea. This courses helps you achieve your goals for it - whether they are commercial, societal, environmental, public policy/ political or a combination of the four. The course addresses the conceptually creative and data-driven entrepreneurial/intrapreneurial process of conceiving and implementing an operational program for realizing the goals of a market opportunity. Students select an opportunity and develop a deployable, one-year market entry program and five-year strategic marketing program. Emphasis is on the entrepreneurial marketing decision process, including defining the business model, selecting performance objectives and measures, specifying customer perceived value, assessing competitive capability and advantage, defining and analyzing the value chain and evaluating market space structure and dynamics, and complementing the players in the value chain. Identifying and properly using both secondary and primary information in management decision making is a major focus of the course. Offered as MKMR 350 and MKMR 450.
-
3.00 Credits
This course addresses the entrepreneurial/intrapreneurial process of commercializing an idea for a market opportunity. Students select an opportunity and develop a deployable, one-year market entry program and a five-year strategic marketing program. Emphasis is on the entrepreneurial marketing decision process, including defining the business, defining the market, specifying customer perceived value, assessing competitive capability and advantage, identifying and properly using secondary and primary information, and deploying marketing programs throughout the organization and the supply chain. Offered as ENTP 450 and MKMR 450B. Prereq: MKMR 403.
-
3.00 Credits
This course provides a sound understanding of management of an organization's total marketing communications. The focus is on identifying appropriate strategies and tactics for effectively communicating with end consumers and other stakeholders/publics, in order to manage the firm's brand equity and its market, industry and societal positioning. Students examine the roles of advertising, sales promotion, point-of-purchase efforts, and public relations, and emerging direct marketing technologies. They work with developing and managing these elements as part of an overall, synergistic communications strategy. Marketing communications for ongoing as well as crisis situations are developed. Multiple perspectives on evaluation of the effectiveness of marketing communications are introduced. Topics addressed include: integrated marketing communications, brand equity management, corporate communications strategies, public relations management, and crisis management. Prereq: MKMR 403.
-
3.00 Credits
The focus of this course is on the effective management of a firm's downstream processes in the supply chain that deliver goods and services to customers. Concepts, methods, and strategies are presented that can lower supply chain costs while maintaining or improving customer service. In addition, ideas for using the supply chain for competitive advantage leading to revenue enhancement are discussed. Adding value for customers is the objective. Key topics include transportation planning, inventory management, network design, and customer service goal setting. Offered as MKMR 475 and OPMT 475.
-
3.00 Credits
The primary purpose of the course is to provide a comprehensive introduction to supply issues in manufacturing and service organizations. Procurement and supply management has evolved as a strategic function across various industries. Recent volatility in commodity process has further enhanced the challenges in procurement. This course explores sourcing strategies in global supply chains to reduce cost and enhance the competitiveness of the firm. This course will provide you with a framework for thinking about strategic sourcing and tools to procure commodities and services efficiently. Offered as MKMR 476 and OPMT 476.
-
1.00 - 18.00 Credits
This course is offered, with permission, to students undertaking reading or a project in a field of special interest.
-
1.00 - 18.00 Credits
This course is offered, with permission, to Ph.D. candidates undertaking reading or a project in a field of special interest.
-
1.00 - 18.00 Credits
Prereq: Predoctoral research consent or advanced to Ph.D. candidacy milestone.
-
3.00 Credits
This co-taught seminar will explore and compare mystical elements in selected literary and theoretical works from the West and the East. Comparisons will focus on a number of interrelated sub-themes such as mind, language, alienation, innocence, experience, life, death, cosmogony, cosmology, good, evil, God/gods, and nature (the ecosystem). Offered as MLIT 315, WLIT 315, MLIT 415 and WLIT 415.
-
3.00 Credits
This seminar will cover the methodology of text analysis and the theory of cognitive poetics. The latter includes the study of formal semantic structures occurring in the primarily aesthetic aspects of written language. The seminar will cover narratology, metaphor, metonymy, and related conceptual phenomena in texts and discourse. Offered as MLIT 325 and MLIT 425.
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Privacy Statement
|
Terms of Use
|
Institutional Membership Information
|
About AcademyOne
Copyright 2006 - 2024 AcademyOne, Inc.
|
|
|