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Accounting 320: The Internet And The World Wide Web
2.00 Credits
Capital University
This course explores the Internet and the WWW; discusses various browsers, search engines, web page builders, publishing agents, Java and Java Script; and requires students to research, develop, demonstrate and discuss how to accomplish work on the web. Prerequisite: Junior standing.
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Accounting 320 - The Internet And The World Wide Web
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Accounting 321: Management Information Systems
3.00 Credits
Capital University
A study in the management of information, knowledge and computer technology systems used in business organizations to assist the organization in management decision-making and improved organizational performance. Emphasis will be on the integration of management information systems (MIS) and information technology (IT) to meet the demands of our rapidly changing business environment, as well as hands-on experience with Microsoft Excel. Prerequisite: Junior standing.
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Accounting 321 - Management Information Systems
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Accounting 322: Corporate Finance
3.00 Credits
Capital University
This course provides a thorough understanding of major financial decisions made by corporate financial managers including asset valuation, capital budgeting, capital structure and dividend policy. Prerequisite: BUS 310.
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Accounting 322 - Corporate Finance
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Accounting 324: Project Planning And Management
1.00 Credits
Capital University
This course is designed to introduce students to project planning and management through the use of Microsoft project software.
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Accounting 324 - Project Planning And Management
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Accounting 327: Financial Institutions And Markets
3.00 Credits
Capital University
Overview of financial instruments, markets, and institutions with an emphasis on the structure of the financial services industry and its role in supplying funds to the money and capital markets. Prerequisite: BUS 310.
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Accounting 327 - Financial Institutions And Markets
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Accounting 330: Marketing Research
3.00 Credits
Capital University
Study of the concepts and techniques of planning, conducting and presenting marketing research from a managerial perspective. Applications of marketing research such as strategic market planning, brand name and packaging tests, advertising tests, concept and product tests, and test markets will be covered. Prerequisites: BUS 231 and MATH 215.
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Accounting 330 - Marketing Research
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Accounting 334: Retail And Distribution Strategies
3.00 Credits
Capital University
A study of various channels of distribution including wholesalers and retailers. Focus will be placed on distribution strategies from the manufacturer's perspective and retailing strategies from the retailer's perspective. Prerequisite: 231.
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Accounting 334 - Retail And Distribution Strategies
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Accounting 335: Marketing Communications
3.00 Credits
Capital University
An examination of the promotional techniques available to marketing management. Emphasis is given to market analysis and the communication process providing the means for effectively promoting various products. Specific tools of consumer behavior analysis, personal selling, advertising, sales promotion and publicity are examined as components of overall marketing strategy. Prerequisite: 231 or permission of instructor.
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Accounting 335 - Marketing Communications
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Accounting 336: International Finance
3.00 Credits
Capital University
Examines foreign exchange markets. Topics include the determination of exchange rates, exchange rate forecasting, exchange rate policy, speculation, short-term investment, foreign direct investment and the Eurocurrency market. Prerequisites: ECON 200, MATH 215.
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Accounting 336 - International Finance
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Accounting 338: Consumer Behavior
3.00 Credits
Capital University
Focus on the behaviors of consumers in the marketplace. Topics include consumer psychology, consumer decisionmaking processes, and consumer analysis. A case analysis approach will be used to apply the concepts of consumer behavior to contemporary marketing situations. Prerequisite: 231.
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Accounting 338 - Consumer Behavior
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