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Course Criteria
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3.00 Credits
3 credits. The course applies the marketing concept to planning of career tracks. Emphasis is placed on the development of individual marketing plans during the sophomore/junior year thus initiating a systematic career planning process. Career planning prior to the senior year helps incorporate internships, job shadowing, and/or cooperative education into students' program of study. Particular emphasis is placed on the application of the marketing concepts in professional career initiation and on the development and delivery of marketing presentations. The course also incorporates attitude testing, mock interviews, discussion of job search using the Internet, networking, time management strategies, and portfolio development. S
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3.00 Credits
3 credits. Prerequisite: Econ 201. Prerequisites or Corequisites: Acct 201 and Econ 210; Sophomore, Junior or Senior Standing; minimum total of 50 credit hours; declared and pre-CoBPA majors only. An overview of the scope and nature of market exchange and the buyer's pivotal role. F, S
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3.00 Credits
3 credits. Prerequisites: Mrkt 305; Sophomore, Junior or Senior Standing; declared CoBPA majors only. Theoretical and applied analysis of consumption-related activities of individuals. Investigations of the reasons behind and the forces influencing the selection, purchase, use, and disposal of goods and services. F, S
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3.00 Credits
3 credits. Prerequisites: Mrkt 305; Sophomore, Junior or Senior Standing; declared CoBPA majors only. The professional selling process including prospecting, qualifying, need-discovery and development, relationship-building, presentations, handling objections, closing, and post-sale service. F, S
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3.00 Credits
3 credits. Prerequisites: Mrkt 305; Sophomore, Junior or Senior Standing; declared CoBPA majors only. Introductory survey of the field of advertising with emphasis on institutions, practices, and salient aspects of advertising management. F, S
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3.00 Credits
3 credits. Prerequisites: Mrkt 305 and Acct 201; Sophomore, Junior or Senior Standing; declared CoBPA majors only. Application of marketing and financial principles to the planning and execution of retail management. Includes analyses of relevant institutions and interest groups. F
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3.00 Credits
3 credits. Prerequisites: Mrkt 305; Sophomore, Junior or Senior Standing; declared CoBPA majors only. Survey of international business environment, with focus on elements of international marketing practices and their management. F, S
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3.00 Credits
3 credits. Prerequisites: Mrkt 305 and Econ 210; Sophomore, Junior or Senior Standing; declared CoBPA majors only. The research process from a marketing perspective. Addresses problem formulation, research design, methodology, and appropriate statistical methods. Application of procedures appropriate for the analysis and interpretation of marketing data. F, S
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1.00 - 3.00 Credits
1-3 credits. Prerequisites: Mrkt 310, and Consent of Instructor. Research in some aspect of marketing. Written reports and collateral readings. F, S, SS
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8.00 Credits
1-8 credits, repeatable only to maximum of 8 credits. Prequisites: Mrkt 305 and consent of instructor. Compensated, on-the-job experience in various areas of marketing. S/U grading only. F, S, SS
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