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Course Criteria
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3.00 Credits
This course focuses on consumer decision process for textile products, including the study of environmental, individual, psychological and marketing influences on behavior of consumers in the textile consumption process. Further examination will include influences on the process, including fashion theories, the mass media, demographics and psychographics, and societal trends. Current development and research in the textile consumer decision process are reviewed.
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3.00 Credits
Examines the utilization of textile brand marketing communication and promotion tools to build, maintain or expand a brand's value in the textile complex marketplace. Includes examination of principles and theories for Integrated Brand Marketing (IBMC) and how these strategies and tactics are used within the textile complex advance brand positioning. Knowledge of IBMC will be demonstrated via case studies, examination and textile industry-related application projects. FTM Majors Only
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3.00 Credits
Study of fashion designers from the early 1800s to the present. Emphasis will be placed on historical and cultural events that may have influenced the work of fashion designers during the time and trends that have emerged. Of specific interest will be major historical and current fashion designers that have had an international influence on US fashion merchandise. An additional focus of the course will be on the career path of major fashion designers. A study of haute couture and pret-a-porter will be conducted to provide insight into special management issues.
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3.00 Credits
Environmental pollution sources and effects, occupational safety and health, and typical problems specific to the textile industry. Survey of natural and synthetic fiber pollution problems with case histories. Techniques for pollution control by source reduction and treatment. Safety and health management for hazards in the industry.
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3.00 Credits
Historical and sociological study of the textile and apparel industries since the Middle Ages with emphasis on 1850-present. Changes in industry composition, corporate structure, production technology, work organization, and labor-management relations. Impact on communities, workers, and the environment. Long range trends and implications.
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3.00 Credits
Fashion product development for specific target markets. Line production using various methods of generating patterns for mass-produced apparel with emphasis on "flat pattern" design techniques. Relationship of body configuration to pattern shape, specifications to garment size and fit, standards for judging fit, distinctions between ease and style fullness, and design analysis procedures are included.
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3.00 Credits
Planning and sourcing of fashion apparel products to meet the needs of the consumer. Emphasis is placed on the role of the merchandiser and merchandising function together with the measures of performance required by the fashion businesses. The interactions of the merchandiser with the functions of marketing, design, development and sourcing during pre-production are studied with respect to successful sourcing. Sourcing is studied from the requirements of compliance, product quality, cost, and manufacturing capability.
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3.00 Credits
Overview and analysis of the components of buying and selling products at he retail level. Management of profit factors to improve performance in textile merchandising driven organizations. Analysis of the practices, procedures and systems that track textile merchandising decisions and aid in meeting profit goals. The course consists of an integrated framework that applies merchandising theory and mathematical processes to textile retail problems.
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3.00 Credits
Principles of quality and process management and control in textile/apparel manufacturing with emphases in quality management systems, quality costs, statistical control chart procedures, process capability, acceptance sampling, and optimal process and product design and improvement methods.
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3.00 Credits
Data from textile and apparel industry firms are utilized to explore the role of marketing research in managerial decision-making within the textile and apparel industry, and allow students to develop basic skills in the market research process (problem identification to final reporting). Topics included are problem formulation, research design, data collection (instruments and sampling), and data analysis techniques (qualitative and quantitative).
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