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FTM 282: Introduction to Textile Brand Management and Marketing
3.00 Credits
North Carolina State University
An introduction to the essential elements of brand management and marketing with specific reference to the marketing of textile and apparel goods with the integrated textile complex (from fiber to retail). The course covers both the principles and practice of marketing, in general, and provides an introduction of major concepts of brand management and marketing with a focus on branding activities used in by major textile and apparel firms within the integrated textile supply chain.
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FTM 282 - Introduction to Textile Brand Management and Marketing
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FTM 310: Entrepreneurship & New Product Development in Textiles
3.00 Credits
North Carolina State University
Academic dimensions of the entrepreneurship body of knowledge. Integration of new product development (NPD) process and entrepreneurship in textiles. Critical thinking skills for the textile entrepreneurial mindset. Teams exercise entrepreneurial skills to develop innovative textile products. Write a business plan to take the textile product to market. Multidisciplinary and experiential learning environment is cultivated through in-class activities and online collaboration.
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FTM 310 - Entrepreneurship & New Product Development in Textiles
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FTM 315: Fashion Product Design
3.00 Credits
North Carolina State University
Concepts and practices for the design and development of fashion apparel items, beginning with selection of fabric and other raw materials and extending through flat pattern development, pattern engineering, and generation of final garments. Provide techniques for development of styled patterns, which address issues of body measurements, body shape, comfort and fit.
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FTM 315 - Fashion Product Design
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FTM 317: Computer-Aided-Design for Apparel
3.00 Credits
North Carolina State University
Introduction to the operation of industry design software for apparel & other sewn products. Euphoria and/or Artworks visual design programs, Gerber Accumark or Lectra pattern design programs, and other programs used by the industry to create, market and/or visualize products will be taught. Peripheral equipment essential to the design process will be included.
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FTM 317 - Computer-Aided-Design for Apparel
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FTM 318: Fashion Development Processes
3.00 Credits
North Carolina State University
The principles of apparel manufacturing including computerization of the design; marker making and production areas; spreading and cutting technology; apparel assembly systems; production systems evaluations; fusing and pressing; production capacity; and quality evaluations.
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FTM 318 - Fashion Development Processes
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FTM 320: Retail Merchandising in Fashion and Textiles
3.00 Credits
North Carolina State University
An in-depth study of textile product merchandising and its functions, focusing on a comprehensive approach to textile product merchandising that links manufacturing and retailing to the consumer through the merchandising process. Textile merchandising as a process is studied in newly restructured consumer-centric businesses and textile product strategy needed for employees to function successfully in today's global, integrated world of merchandising.
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FTM 320 - Retail Merchandising in Fashion and Textiles
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FTM 352: Dress, Style, Change
3.00 Credits
North Carolina State University
Interdisciplinary course focusing on historical and cultural principles of style as related to dress and fashion. Examination of fashion and stylistic trends in cycles of dress.
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FTM 352 - Dress, Style, Change
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FTM 380: Management and Control of Textile and Apparel Systems
3.00 Credits
North Carolina State University
Management approaches, practices and basic economic considerations in the development, production and distribution of industrial and consumer textile and apparel products.
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FTM 380 - Management and Control of Textile and Apparel Systems
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FTM 382: Intermediate Textile Brand Management and Marketing
3.00 Credits
North Carolina State University
This course builds on the introduction of the basic concepts introduced in TAM 282 by providing an in-depth examination of the major theories and concepts associated with brand management and brand marketing. Included is the identification and analysis of major strategic tools used for brand management and marketing activities by firms across the integrated textile complex. Students will be assigned practical application projects that require utilization of academic knowledge with industry application.
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FTM 382 - Intermediate Textile Brand Management and Marketing
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FTM 384: Visual Merchandising Principles and Management
3.00 Credits
North Carolina State University
Study and application of techniques in the effective display of merchandise, from fiber to finished product. The focus of the course placed on the integration of textile and apparel product characteristics, target market characteristics and the latest merchandising technology and concepts.
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FTM 384 - Visual Merchandising Principles and Management
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