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Course Criteria
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3.00 Credits
A comprehensive study of the theory and practical applications of advertising and sales promotions as forms of communication in marketing. The student gains an understanding of strategic planning, objective setting, tactical decision making, research, message and vehicle selection and execution.
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3.00 Credits
A study of the dynamics of consumer markets and their significance to marketing executives. Subtopics include the identification and measurement of market segments, the analysis of these segments' behavioral patterns in regards to shopping and purchasing, and the application of this knowledge in developing marketing strategy.
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3.00 Credits
A study of the principles of money, interest, inflationary and deflationary pressures, and the development of the banking system with emphasis on the federal reserve system, and monetary and fiscal policy.
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3.00 Credits
Through law, society establishes values and goals. The purpose of American business law is to bring reason, fairness, and stability to the marketplace. This course enables students to anticipate the legal consequences of business decisions and behaviors.
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3.00 Credits
This course focuses on the role of insurance in our economy, types of risk, management of risk, legal principles on which insurance contracts are based, basic components of an insurance contract, and insurance terminology. There is also an examination of various types of insurance coverage; life, homeowner, automobile, health and disability, and various forms of commercial insurance. The impact of governmental insurance programs on insurance coverage in the private sector is included. Government regulation of the insurance industry is covered as well as types of insurers, insurance pricing, and ratings systems for insurance firms.
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3.00 Credits
A study of the role of work in our society and its effect on organizations including the nature of personnel management, the legal influences on personnel decisions, recruitment, selection, training, compensation, service and benefit programs, and the major problems and recent developments in labor relations.
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3.00 Credits
A study of the financial problems associated with the life cycle of a business. Includes estimating the financial needs of an enterprise, breakeven point, operating leverage, capital structure, stocks and bonds, and working capital management.
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3.00 Credits
This course describes the management and control of the processes that create and deliver the goods and/or services of an enterprise. Operations include all of the transformational processes entailed in converting inputs, such as materials and information, into outputs, such as goods and services. Supply chains encompass the inbound, outbound and reverse flows of products, services, and related information, inside and outside of the enterprise, which enable the firm to fulfill its objectives. This course is designed to expose students to the terminology, problem solving tools and methodologies used, and to apply analytics to real-world operational problems. Students will be introduced to sourcing and purchasing, warehousing, production planning, master scheduling, materials requirements planning, forecasting, and distribution processes. Key performance metrics will be explored, as well as the various responsibilities and career opportunities within this field. Success in any field of business can be enhanced with a better understanding of these functions.
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3.00 Credits
This course focuses on how to design, develop, and maintain effective relationships among channel members, including retailers and wholesalers. Students learn the logistics of distribution and the economics of channel decisions. Channel management policies and constraints are discussed.
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3.00 Credits
This practical course provides a comprehensive, managerially focused guide to formulating pricing strategy. It is a guide to profitable decision making and provides a basis for analyzing pricing alternatives.
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