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Course Criteria
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3.00 Credits
The basic principles of management are studied with an emphasis on planning, organizing, leading, and controlling. The nature of the managerial process within the formal and informal structure are also studied.
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3.00 Credits
In today's business environment, the ability to work cross-functionally as a team member to solve problems, control costs, and achieve competitive advantage is of paramount importance. This course introduces the key concepts and techniques which are necessary to select, plan, schedule, monitor and control projects. These Project Management principles are applicable to any organization and any unique undertaking; for example, new product launch, building construction, information system installation, business expansion, and entertainment events. Primary class emphasis is on the project managment process and tools. Microsoft Project will be used to create time-phased project plans. Network diagrams, work breakdown structures, and critical paths will be developed. Also covered are the interpersonal skills vital to managing cross-functional teams, and the approaches used to monitor project performance and to take corrective actions in order to achieve the project's expected outcomes.
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3.00 Credits
A general overview of the basic marketing philosophies, principles and practices relevant to small and large profit and nonprofit organizations, buyers and sellers, and special emphasis on the marketing mix: product, price, promotion, and distribution.
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3.00 Credits
A study of the use of quantitative methods with emphasis on data collection and organization, data presentation, measures of central tendency and dispersion, probability, probability distributions, estimation, and hypothesis testing. Computer applications are utilized.
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3.00 Credits
This course is oriented to the managerial and the strategic aspects of sales management. Emphasis will be placed upon recruitment of the sales force, compensation policies, effective territorial alignments, time management, and financial responsibilities. Interpersonal selling techniques are explored and discussed.
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3.00 Credits
This course studies behavior patterns and motivational dynamics of different types of organizations and focuses on the leadership skills and interpersonal relationships necessary to achieve organizational goals while developing human potential. Topics include micro and macro models of organizational behavior applied to the management of organizational processes and design, motivation, leadership, structural design, and workforce diversity.
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3.00 Credits
This course provides students with a solid conceptual understanding of the role that management science plays in the decision-making process. This course also introduces students to procedures used to solve problems, such as the decision-making process, linear programming, transportation, assignment, transshipment, project scheduling, waiting line models, simple linear regression, and multiple linear regression.
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3.00 Credits
This course provides a basic foundation of the retail industry and a complete presentation of the many and diverse facets that make up the dynamic world of retailing. Areas that are discussed include retail institutions, human factors in retailing, the importance of location, merchandise management, and promotion.
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3.00 Credits
This course provides an overview of key issues in the marketing of products and services. It guides the student to reassess the four P's of marketing in the context of products and services. Utilizing a case approach, this course examines how the marketing of services differs from that of products. Other marketable entities, like organizations, persons, places, and ideas, are included.
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3.00 Credits
A study of foundation knowledge of the current policies and procedures used in retail buying and merchandising. Included are merchandise control, pricing, and merchandise arithmetic. The focus is on developing the skills necessary for decision making in a retail buyers' day-to-day world of planning and control. Discussion includes assortment planning and quantitative merchandising.
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