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Course Criteria
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3.00 Credits
This course explores the performance appraisal function and process and its linkage to compensation system development, including performance-based pay and benefits (total compensation strategies), and to reward systems. Also offered as MBA 557.
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3.00 Credits
The course examines employee relation issues including management systems and procedures, job design, work environment, and growth and development. Additionally, students study employee services ranging from employee assistance programs and counseling to child and elder care. Also offered as MBA 558.
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3.00 Credits
This course is an examination of selected topics relevant to human resource management. Possible topics include training and staff development, employee assistance programming, governmental relations strategies, time management, and effective supervision.
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3.00 Credits
This course is a comprehensive study of the theory and practical applications of consumer advertising and sales promotion, as part of an integrated marketing communications strategy. Students identify various elements utilized by consumers to achieve tactical and strategic buying decisions. Relationship-building and ethical issues are addressed.
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3.00 Credits
This course concentrates on the fundamental research methods: hypothesis statements, the survey process, data analysis, conclusions and presentation of research results. Research emphasis is placed on consumer buying decision-making.
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3.00 Credits
This course examines key concepts, theories, applications, and theoretical and conceptual paradigms, including global viewpoints to develop relationship marketing organizational designs. By stressing the importance of cooperation and collaboration with suppliers and customers, relationship marketing emerges as the core of all marketing activity.
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3.00 Credits
This course studies methodologies for logical and physical database design; entity-relationship diagrams and their mapping to database schemes. This course covers data base concepts, data base architecture, data modeling, data dictionaries, data base administration, data security and SQL (structured query language) normalization, query optimization, as well as form and report design, commercial DBMS products, concurrency, recovery, and security. Using Oracle or MS Access or other DBMS, students are responsible for creating an authentic database.
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3.00 Credits
The course provides in-depth coverage of the tools, techniques and methodologies for information systems analysis and design. Other topics include client/server computing, software process management, and software quality management. Students are expected to undertake an authentic, real-world, systems-analysis-and-design project.
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3.00 Credits
The course provides a comprehensive view of data and computer communications and examines fundamental concepts in telecommunications and networking. Topics include network technologies and services, with an emphasis on understanding digital data communications and their role in business organizations. The course explores key issues, general categories of principles, including basic concepts and terminology, various design approaches and applications in business.
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3.00 Credits
This course is an examination of selected topics relevant to the development of knowledge and skills in information technology management. Possible topics include electronic commerce, software engineering, decision support and expert systems, office automation, and other leading-edge technologies.
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