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Course Criteria
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3.00 Credits
This course covers the legal and regulatory environment in which a business operates and with which it must be in compliance. Some of the ethical considerations that should be addressed in making business decisions that can balance the benefits and costs for all constituencies including society as a whole will also be covered.
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3.00 Credits
This course covers marketing concepts and issues as applied to industry, nonprofit organizations and government agencies. Focus is on the unique attributes of marketing, market segmentation principles, target marketing, relationship marketing, promotion planning, market research, competitor analysis and marketing strategies.
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3.00 Credits
This course provides students with frameworks and analytical tools to evaluate the economic and strategic implications, including those related to customer service, market research, financial management, product innovation, and manufacturing, of information analysis and interpretation as well as the pitfalls of making decisions based on the incorrect interpretation of data. Issues that are important to all managers are addressed.
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3.00 Credits
This course examines the role of Human Resource Management (HRM) in the leadership of organizations. Topics include strategic HRM, legal environment of HR, compensation issues, labor-management relations and the development of a personal HR philosophy.
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3.00 Credits
This course covers the analysis and interpretation of corporate annual financial reports, making credit and management decisions based upon the analysis of financial statements, preparation of operational and cash budgets, preparation of financial forecasts, the incorporation of tax implications into decision-making, analysis of sources of capital, utilization of capital budgeting techniques, monitoring of cost and budget reports, management of working capital, and consideration of ethical implications in accounting and finance decisions.
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3.00 Credits
This course is designed to provide students with frameworks and analytical tools to understand the economic and strategic implications of Information Technology (IT), transformation dynamics, and risks and pitfalls of IT decisions. Information Systems issues that are important to all managers are addressed including those related to customer service, market research, financial management, product innovation, manufacturing, and knowledge management. The potential of IT to change the landscape of global competition, increase productivity, change industry structure, make markets more efficient, and alter a firm's boundary and competitive position is covered.
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3.00 Credits
The managerial economics course focuses on the application of a limited number of micro economic concepts that are relevant to business decisions. A limited number of economics concepts will be developed based upon their applicability to a range of business decisions. Among the concepts developed and applied are: elasticity, cost minimization, profit maximization, competition, productivity, marginal analysis, game theory, expected valuation, present and future valuations, capital investment modeling, demand measurement, modeling and forecasting, short and long run production planning (optimal plant sizes). Market structure discussion is presented as introduction to and application of Michael Porter's Five Competitive Forces. While some mathematics and statistics are used to have access to some of the more powerful and useful applications of economic concepts, emphasis is on practical application rather than quantitative theory.
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3.00 Credits
This course is designed to examine the complex relationship between sport organizations and media outlets and the varying types of communication used in sport. This course explores public relations as a vital organization function in sports, rather than just a tool that supports marketing efforts or piques media interest. In addition to covering all aspects of public relations, this course challenges students to assume the role of a public relations professional tasked with developing items like a media relations plan, community relations activities, and a crisis communication plan. Also, this course addresses the need for reputation management and the unique challenges professional and amateur athletes present to sport organizations and their public images.
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3.00 Credits
This course is an examination of the legal environment of the workplace and its impact on the human resource function. Compliance with state and federal laws and regulations will be emphasized. It offers an overview of the statutory scheme regulating employment and labor relations, presented primarily through pertinent statutes and their judicial interpretation (case law). Topics include, but are not limited to, issues of discrimination in the workplace, labor relations, health and safety issues, and employment standards. Also offered as OM 552.
Prerequisite: MBA 506
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3.00 Credits
This course explores the performance appraisal function and process and its linkage to compensation system development, including performance-based pay and benefits (total compensation strategies), and to reward systems. Also offered as OM 557.
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