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Course Criteria
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3.00 Credits
Strategic marketing examines the concepts and processes for gaining a competitive advantage in the marketplace. This capstone course presents a series of problem cases of actual firms, and focuses on helping students gain an appreciation for decision making in real-world situations.
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3.00 Credits
This course looks at emerging paradigms and administrative issues that face today's managers. Students are exposed to a variety of topics.
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3.00 Credits
The intent of this course is to provide a blend of solid research-based information coupled with real world, current, interesting application examples that help explain international business topics. An active learning approach is used in relating text material with real world international situations. The topics include the perspective and environment of international business, the human resource management functions, as well as the strategies and functions of international operations.
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3.00 Credits
Focuses on management practices unique to small businesses, preparation of the student for small business ownership, identifying characteristics of small businesses, and describing the rewards and problems involved in managing retail stores, service firms, and manufacturing firms.
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3.00 Credits
An opportunity for students to explore nontraditional marketing phenomena. Great societal marketing opportunities exist in organizations other than business firms. Special areas of marketing that need attention include nonprofit, health care, education, ideas, places, political candidates, service, and international marketing.
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3.00 Credits
This course focuses on the importance of investing in our economy, the advantages/disadvantages of different types of securities, the various markets for securities and how they operate, the risk/reward relationship, various ways in which an investment can be analyzed, sources to gain information about investments and the markets, psychological factors which affect investment decisions, ways to manage equity and fixed-income portfolios and government regulation of the investment industry. Contemporary issues will also be an integral part of the course with emphasis on looking at them from social and ethical perspectives.
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3.00 Credits
A comprehensive study of the management function in marketing. Focus is on analysis, planning, and control of the marketing mix. Decision-making skills are developed through the use of a computer simulation, the case study approach, or through the development of a marketing plan. In either scenario, students are required to demonstrate decision-making skills on product, price, placement, and promotions, as well as market segmentation.
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3.00 Credits
A comprehensive and practical overview of the field of marketing research emphasizing an applied approach with applications that give students an understanding of the scope of marketing research. Computers are utilized to analyze research data.
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1.00 - 6.00 Credits
Topics vary from semester to semester and are announced with preregistration information.
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1.00 - 6.00 Credits
On-the-job training in the business community. Students must have senior status, a GPA of 2.5 or above, and college dean approval to participate.
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