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Course Criteria
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3.00 Credits
A course on the professional, ethical, needs-based, non-manipulative, low-pressure, consultative approach to sales. Theories of selling, communicating, time management, and the relationship of sales to marketing and promotion are covered. Ethical business issues are examined in simulated selling situations. Pre- or Co-requisite: BS 230. (Offered spring semesters, even-numbered years.)
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3.00 Credits
This course employs a balance between a descriptive and conceptual approach for understanding the retailing industry and the decisions made by retailers. Types of retailers, trends in retailing, needs of customers, and factors affecting store and merchandising choices will be examined. Extensive case analysis and actual retailer comparisons will complement the classroom discussion. Pre- or Co-requisites: BS 230. (Offered fall semesters, even-numbered years.)
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3.00 Credits
An overview of the non-selling methods of promotion, including advertising, sales promotion, and public relations. Primary emphasis on the field of advertising includes a review of the history and economics of advertising, research, copy, layout, production, budgeting, and advertising organization. Pre- or Co-requisite: BS 230. (Offered fall semesters, even-numbered years.)
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3.00 Credits
A study of the role of research in marketing decisions. Special emphasis on data gathering, compilation, analysis, and interpretation including the writing and analysis of surveys. Students will work on business problems with actual companies or evaluate new product concepts. Pre- or Co-requisite: BS 230. (Offered spring semesters, even-numbered years.)
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3.00 Credits
A practical course designed to familiarize students with the unique management challenges of not-for-profits to include accounting and financial controls, bylaws, boards of directors, program planning, fund-raising, staffing, and community relations. Case studies of mission organizations, church administration, para-church organizations, and other nonprofits are examined. Pre-requisite: BS 209; pre- or Co-requisite: BS 202. (Offered spring semesters, odd-numbered years.)
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3.00 Credits
An in-depth study of the operational and cross-cultural aspects of international marketing, including the nature of competition, developmental structures and channels, price and credit policies, promotional challenges, research, product trade barriers, and other international arrangements. The international competitive position of the United States is discussed and evaluated. Pre- or Co-requisite: BS 230. (Offered spring semesters, odd-numbered years.)
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3.00 Credits
A practical course designed to familiarize students with the application of managerial responsibilities that are uniquely critical to small businesses including entrepreneurship, location analysis, forms of ownership, financing alternatives, accounting practices, marketing and advertising techniques, and inventory control. Pre-requisites: BS 209, 230. (Offered spring semesters, odd-numbered years.)
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3.00 Credits
Concepts and methods of determining federal income tax liability for individuals. Topics emphasized include personal deduction, tax credits, capital gain and loss provisions, accounting methods, research methodology, and individual tax planning. Pre-requisite: BS 202. (Offered fall semesters, even-numbered years.) BS 418 Auditing (3) This course includes the theory and practice of standards, types of services, analysis of reports, legal responsibility, internal control, and SEC requirements. Pre-requisite: BS 202. (Offered spring semesters, odd-numbered years.)
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3.00 Credits
This course stresses the understanding of consumer behavior in developing marketing strategy. Opportunities are provided for the analysis of advertising's objective, target audience, and the underlying behavioral assumptions. Students will apply consumer behavior knowledge to social and regulatory issues as well as to business and personal issues. Pre- or Co-requisite BS 230. (Offered fall semesters, odd-numbered years.)
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3.00 Credits
This course provides insights into the applications of rapidly evolving electronic commerce to determine and satisfy the needs of customers via the internet. Issues and practices that deal with concepts, theories, tactics, and strategies of information technologies and changes in marketing functions to meet the organization's objectives while delivering customer satisfaction and value are analyzed. Pre- or Co-requisite: BS 230, CS 204. (Offered spring semesters, odd-numbered years.)
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