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Course Criteria
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3.00 Credits
An in-depth analysis of the persuasive communications efforts of the firm to market its products. All aspects of the promotional blend (advertising, personal selling, sales promotion and publicity) will be explored as they relate to the objectives of the firm. Three hours credit. Prerequisite: MKT 211 or COM 201.
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3.00 Credits
An in-depth study of the consumer and the relationship of consumer behavior to pricing, advertising, product development, distribution, and marketing strategies. An intense examination of the purchase decision, how these decisions affect the buying process, and how the consumer world is influenced by the actions of marketers. Three hours credit. Prerequisite: MKT 211.
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3.00 Credits
A study of the techniques and practice of marketing research. Qualitative and quantitative research methods will be explored in a hands-on fashion. Emphasis will be placed on becoming an effective user of marketing research for decision-making at all levels of management. Three hours credit. Prerequisites: MKT 211 and MTH 131 or higher.
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3.00 Credits
A study of the realities of conducting business between countries. Subjects to be covered include marketing, financial, legal and political considerations, transportation, and international trade terminology. Three hours credit. Prerequisite: MKT 211.
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1.00 - 3.00 Credits
Admission by permission of the Chair of Management and Marketing to undertake an assignment planned in advance. One to three hours credit.
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3.00 Credits
An intensive study of the elements in the marketing process as it applies to consumer and industrial products and services. Heavy emphasis will be placed on strategic market planning. Three hours credit. Prerequisite: MKT 211 and two courses from MKT 217, 318, 320, 330, or 375.
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3.00 Credits
Six to fifteen hours credit. (See program description on page 54.)
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6.00 Credits
A brief course in calculus for students of business, economics, management, and the II. Two courses selected from the following, one of which must be a 400-level CSC course: (6 hours)
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3.00 Credits
Elementary set theory, logic, systems of numeration, number theory, an intuitive development of the real number system, and basic concepts of algebra. Three hours credit. Prerequisite: MTH 105 or satisfactory placement test score.
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3.00 Credits
An introduction to mathematical proof. Topics to include elementary symbolic logic, mathematical induction, algebra of sets, finite probability, relations, functions, and countability. Three hours credit. Prerequisite: MTH 142.
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