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COMM 310: Promotion,Publicity and Public Relations
3.00 Credits
Marywood University
Integrated techniques for effectively conveying corporate messages to relevant clients, including internal constituencies, consumer public, business-to-business. and the media.
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COMM 310 - Promotion,Publicity and Public Relations
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COMM 311,312: Multimedia Approaches to Oral Interpretation
3.00 Credits
Marywood University
Involves creative oral interpretation of various forms of literature, directed towards an experience shared by the reader and an audience, combining the techniques of the various media of modern communication.
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COMM 311,312 - Multimedia Approaches to Oral Interpretation
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COMM 316: Telemarketing
3.00 Credits
Marywood University
Cross-listed with BUS 316. Please see BUS 316 for course description. Prerequisites: COMM 201, 202, BUS 111 or permission of program director.
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COMM 316 - Telemarketing
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COMM 330A: B Communication Arts Practicum
1.00 Credits
Marywood University
B Communication Arts Practicum
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COMM 330A - B Communication Arts Practicum
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COMM 334: Media Management
3.00 Credits
Marywood University
Studies administrative principles and procedures in radio, television, and possibly, cable operation; staff organization; business affairs. Management issues relevant for new, emerging media institutions may also be covered.
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COMM 334 - Media Management
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COMM 336: Broadcast Newswriting
3.00 Credits
Marywood University
Deals with news reporting, writing, editing, and production for the electronic media; the role and responsibilities of the newscaster; the impact of words and pictures; ethical and legal issues; class is held in a production/ workshop environment.
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COMM 337: Media Programming
3.00 Credits
Marywood University
Examines past, present, and future programming in light of industry structures and public demand. Programming options for new, emerging media institutions may also be covered.
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COMM 337 - Media Programming
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COMM 338: Telecommunications Law and Policy
3.00 Credits
Marywood University
Examines legal topics relevant to the communications field. Topics include the FCC, regulation and deregulation, libel, and slander, copyright; designed to introduce future TV/Radio/Cable station personnel and managers to legal issues that affect their field(s). The course also covers relevant ethical issues.
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COMM 338 - Telecommunications Law and Policy
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COMM 339: Media Performance
3.00 Credits
Marywood University
Offers practical training in techniques for appearances before the microphone and camera in broadcast and non-broadcast settings; includes discussions of suitable clothing, body movement, and articulation; students participate in various audio and video exercises.
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COMM 340: Writing for Corporate Communication
3.00 Credits
Marywood University
Practical writing skills for a corporate communication environment. The course covers essential technical communication principles and examines writing for, among other topics, internal publications and annual reports. Students may also explore a topic(s) of their particular interest, such as slide-tape shows and software documentation.
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COMM 340 - Writing for Corporate Communication
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