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COMM 202: Advertising:Principles and Practices
3.00 Credits
Marywood University
Studies social and economic aspects of advertising; discusses creative strategy and media planning, including concept development and preparation of copy and art; evaluates role of marketing and consumer research; examines ethics of advertising. Cross-listed with BUS 212.
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COMM 204: Public Relations:Principles and Practices
3.00 Credits
Marywood University
Studies the nature of public relations; the processes of researching and influencing public opinion; analysis of public relations programs; responsibilities of the public relations practitioner to professional principles, to the media, and to the public.
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COMM 204 - Public Relations:Principles and Practices
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COMM 205: Principles of Corporate Communication
3.00 Credits
Marywood University
Basic approaches to developing various kinds of programs to meet company and client needs, including training activities, product marketing, personnel recruitment, corporate positioning, among others.
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COMM 205 - Principles of Corporate Communication
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COMM 206: Organizational Communication
3.00 Credits
Marywood University
Cross-listed with BUS 221. See BUS 221 for course description.
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COMM 206 - Organizational Communication
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COMM 213: Consumer Behavior
3.00 Credits
Marywood University
Cross-listed with BUS 213. See BUS 213 for course description.
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COMM 213 - Consumer Behavior
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COMM 222: Dissent and Discussion
3.00 Credits
Marywood University
Presents principles of argumentation and techniques of leadership and participation in discussion. Permission of the instructor required.
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COMM 222 - Dissent and Discussion
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COMM 223: Phonetics of American Speech
3.00 Credits
Marywood University
Analyzes characteristics and production of speech sounds in the context of acceptable professional standards for American English.
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COMM 223 - Phonetics of American Speech
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COMM 230A: B Communication Arts Practicum
1.00 Credits
Marywood University
B Communication Arts Practicum
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COMM 230A - B Communication Arts Practicum
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COMM 231: Audio Production
3.00 Credits
Marywood University
Introduces digital audio equipment for broadcast/non-broadcast operations. Involves preparation and evaluation of various types of broadcast/non-broadcast productions.
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COMM 231 - Audio Production
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COMM 233: Video Production I
3.00 Credits
Marywood University
Introduces basic video equipment for broadcast and non-broadcast purposes; presents training in the planning and presentation of various types of television productions, using studio and ENG/EFP facilities.
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COMM 233 - Video Production I
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