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  • COM 301: PERFORMANCE AND CULTURE

    3.00 Credits
    Kutztown University of Pennsylvania

    This course is an introduction to the field of performance studies. In this course, solo performance will be broadly construed to include aesthetic performance (performance art, theater, music, dance, and visual culture) and everyday presentations of self. We will study the history of the field and its relation to other fields (anthropology, theatre studies, philosophy, dance studies, feminism, political science, critical race theory, legal studies, etc.) and ask questions of how the study of performance can help us to understand contemporary questions of aesthetics, politics, and social culture. This course will place particular emphasis on political performance (in the US and abroad), queer, and minority performance.
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  • COM 305: THEORIES EMERGING/SOCIAL MEDIA

    3.00 Credits
    Kutztown University of Pennsylvania

    New forms of media provide powerful platforms for disrupting old forms of media by creating new methods of making meaning. This course examines the relationships among emerging media technologies and communication theories, with a focus on theories of new media and social media. Students will learn how to apply emerging communication theories to critically analyze how new media and social media texts create new meanings.
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  • COM 307: RHETORIC OF VISUAL MEDIA

    3.00 Credits
    Kutztown University of Pennsylvania

    This course explores the power of mediated images in culture and society. The history of images and their relationship to language and performance is examined and a definition of visual rhetoric in a variety of contexts is investigated. The relationship between visual rhetoric and digital technology will be discussed. How human beings use and interpret both still and moving images to communicate, as well as the role of images in establishing cultural identity and ideology will be considered. Finally, this course will examine the effects imagery has on an audience in terms of self identity, and self esteem.
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  • COM 310: THE RHETORIC OF CITIZENSHIP

    3.00 Credits
    Kutztown University of Pennsylvania

    Students will examine a collection of historical and theoretical documents, all of which contributed to important intellectual and cultural developments in the United States' experiment in democratic self-government, as well as how that political vision is impacted by the modem media industry. Based on these examinations, students will produce public statements of personal ideology and political persuasion supported by valid evidence and rational argument; developing skills in critical thinking, respectful public discourse, and productive policy debate. Students will learn how public discourse becomes a vehicle to forward political agendas, and develop the ability to discern, understand, and ultimately compose public advocacy.
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  • COM 311: CRISIS COMMUNICATN IN PR

    3.00 Credits
    Kutztown University of Pennsylvania

    Public Relations above all concerns itself with mediating conflict between an organization and its publics, including the mass media, activist groups, investors, consumers, employees, and the community. This course will introduce students to a variety of conflicts and crises and provide students with the tools necessary for effective crisis communication, in preparation for becoming crisis managers.
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  • COM 315: INTERNATIONAL COMMUNICATION

    3.00 Credits
    Kutztown University of Pennsylvania

    This course introduces students to the history and theory of international communication. It examines different approaches to international communication ranging from modernization and cultural imperialism theories to cultural and critical studies. Students will compare, analyze, and critique media systems, entertainment content, infrastructures, and audiences relating to world news flows, global culture, political propaganda, and public diplomacy. To develop an understanding of these processes of international communication, students will engage with international news media as well as strategic cross-cultural media initiatives by state and non-state actors. Students will further develop skills in framing analysis.
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  • COM 319: INT MARKET COMM CON/PRAC

    3.00 Credits
    Kutztown University of Pennsylvania

    This course will introduce students to the principles and applications of integrated marketing communication (IMC), a growing subdivision of traditional public relations that incorporates marketing and advertising. Students will learn the elements of IMC, the benefits of this approach, and how to incorporate IMC principles into modern professional PR practice. Through analyses of existing IMC campaigns as well as the execution of individual and group IMC projects, students will recognize the benefits of IMC, develop IMC deliverables, and gain an appreciation of IMC theory.
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  • COM 321: POPULAR CULTURE

    3.00 Credits
    Kutztown University of Pennsylvania

    This course explores how popular culture is created and reflected within a range of media and genres-including television, film, music, fiction, social networks, gaming, and digital technology. Students will learn how to explain and critique popular culture from a variety of theoretical perspectives. The course focuses on how popular culture challenges or reinforces stereotypes, creates communities, and reflects social and political realities.
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  • COM 327: RHETOR THEORY & CRITICISM

    3.00 Credits
    Kutztown University of Pennsylvania

    This course will present an overview of the history of rhetorical theory and methods of rhetorical criticism. It is based on an appreciation of the beauty and power of language, and an understanding that language and other symbols are the forces that create our socio-cultural reality. As speaker or audience member, we use language to shape our world and make sense of our experience within it. Through rhetorical theory, we learn how symbols function, and we evaluate symbolic acts and artifacts using rhetorical criticism. Different critical approaches help students to discover new possibilities for insight and action.
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  • COM 335: RHETORIC OF LIT

    3.00 Credits
    Kutztown University of Pennsylvania

    Cooperative investigation of the relationships between literature and rhetoric. Selected works of major literary figures will be examined with reference to their persuasive power and their ability to produce attitude change.
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