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Course Criteria
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3.00 Credits
This course is an overview of the field of Graphic Design building on the foundations of conceptual thinking, visual/verbal synergy, typography and visual hierarchy and the history of graphic design. Students will combine format, layout typography, materials, design elements and Imagery to create a visual gestalt.
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3.00 Credits
This course is the study and application of the fundamentals of advertising, with emphasis on the total campaign as it applies to consumer product advertising and/or non-profit/corporate institutional advertising. Emphasis will be placed on accurate communication of the advertiser's message through appropriate development of concepts, words and visuals which reflect strategy, positioning and brand voice.
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3.00 Credits
This course will introduce Art Education/Professional graduate students to the study of interactive design fundamentals, practices and technologies as they are used to support and enhance teaching.
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3.00 Credits
This seminar is designed to introduce students to the exploration of a visual narrative, and creating a thematic collection of personal images in sequential form.
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3.00 Credits
Research Studies will assist students in identifying a thesis topic suitable for long-term development. The MFA candidate will be guided through proposal writing and editing, thesis research, and media exploration. The MFA candidate will be required to fully research and present his/her findings in writing to the Thesis Advisor and the MFA Graduate Review Committee for defense and approval. His/her research findings will serve to expand the field of Communication Design. Ultimately the thesis is submitted as a written document supported by visual examples.
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3.00 Credits
Creative Studies will be the exploration and development of a media-appropriate, information-based project. The course emphasizes exploring alternative methods and media to best communicate the written thesis material. The MFA candidate will continue researching and finalizing his/her thesis. The MFA candidate will also determine the visuals, messages, campaigns, illustrations, photography, etc. appropriate to communicate his/her thesis topic. The MFA candidate will be required to submit and present a thorough plan for the production, presentation and exhibition of the finding of the thesis research to his/her Thesis Advisor and the MFA Graduate Review Committee for defense and approval.
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6.00 Credits
MFA Thesis III: Production/Presentation/Exhibition will be the production, defense and presentation of a unique final exhibit displaying the process, creative thesis project and findings of his/her thesis research. This exhibition is the culmination of research, development and visual work created during the previous two theses courses, CDE 511 Thesis I: Research Studies and CDE 512 Thesis II: Creative Studies. There are three components to this class. First each MFA candidate will produce a final creative project communicating the findings of his/her thesis research. Second, each MFA candidate will present his/her work through a public lecture, gallery talk and/or podcast. Third, each MFA candidate will develop a method of exhibition that is relevant to the topic of his/her thesis. The body of work could be showcased at the Miller Art Gallery, in appropriate alternate spaces on campus, in the community, online or any combination of exhibition methods. Each MFA candidate will produce the exhibition itself including supporting materials and the finished creative work. Each MFA candidate will also be responsible for submitting the final research and exhibition for professional publication and/or presentation at a design-related conference so that it reaches a broader audience beyond the venue of the Kutztown University campus. The MFA candidate will be required to communicate and present the creative thesis project and final exhibition plan for approval to the Thesis Advisor and the MFA Graduate Review Committee for defense and approval.
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1.00 - 3.00 Credits
An opportunity is provided to pursue an interest in an area of study that represents a particular independent challenge in Communication Design field. The study may diverge from normal course requirements into areas such as a specific studio art, art history, aesthetics, and other fields as they relate to the requirements of an MFA in Communication Design. An MFA candidate may register for this course more than once.
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2.00 Credits
This course will be a study of the ways in which companies and non-profit organizations promote their products and causes to consumers and donors using events, product placement and social networking. Social networking is a relatively new phenomenon that was made possible by the popularity of social networking web sites such as Facebook and Twitter, and hand-held devices including cell phones and smart phones. Product placement has been in existence since Hershey agreed to allow Reese's Pieces to be used in the movie E.T. Sporting events are notorious for selling space in arenas to promote the types of products that would interest their fans. The immediate need of help for Haitian earthquake victims was met by technology that allowed cell phone users to text a donation directly to the Red Cross. Emphasis will be placed on how to reach the appropriate target audience, with each type of advertising, in order to promote products, corporations and non-profit organizations. A minimum of 6 hours of work outside of class is required per week.
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3.00 - 6.00 Credits
The emphasis of Graduate Communication Design Studio is the continued development and execution of visual solutions to relevant design problems within the context of Communication Design. Students are expected to set higher goals and achieve a higher level of sophistication in successive levels of this studio. Specifically, students will develop their personal imagery, technical ability and increase their knowledge of relevant processes and techniques. At the more advanced levels of studio, students will increasingly be expected to pursue publication and opportunities to exhibit their work through exhibitions, competitions and public venues.
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