CollegeTransfer.Net

Course Criteria

Add courses to your favorites to save, share, and find your best transfer school.

  • MKT 360: Direct Marketing

    3.00 Credits
    Southern New Hampshire University

    This course explores the directing of goods and services through the consumer or business-to-business marketing channels where the desired consumer resources may be direct orders, lead generation and/or traffic generation. This course focuses on such topics as mailing list development, relationship marketing, database management, the development of an effective sales message and selection of media. The use of catalogs, direct mail letters and brochures, telemarketing and electronic marketing as ways to reach the consumer will be explored. .
    ShareMKT 360 - Direct Marketing
    Favorite
    Show comparable courses

  • MKT 378: Brand Communications

    3.00 Credits
    Southern New Hampshire University

    A strong brand brings a competitive advantage to a company, and building and maintaining a brand is a critical task for marketers. Identifying potential brand salience, performance and image creation and brand resonance when creating a brand, and as branding activities change over the life of a brand in response to changes in the expectations of consumers, and to the competitive conditions in the marketplace, is at the core of this course. It exposes students to the process of designing a brand, targeting a brand, and delivering a brand message through a range of media and marketing communication programs throughout the life of the brand.
    ShareMKT 378 - Brand Communications
    Favorite

  • MKT 432: Strategic Marketing Planning

    3.00 Credits
    Southern New Hampshire University

    This is the capstone course of the undergraduate marketing curriculum. It focuses primarily on the decisions required of marketing executives as they seek to develop, implement and control integrated marketing programs. Students will be asked to apply their understanding of marketing principles covered in other marketing courses to solve specific company problems. Topics include a diversity of product, market and industry environments. Offered every semester. Writing Intensive Course.
    ShareMKT 432 - Strategic Marketing Planning
    Favorite

  • MKT 433: Multinational Marketing

    3.00 Credits
    Southern New Hampshire University

    This course explores the development of international marketing programs from the determination of objectives and methods of organization through the execution of research, advertising, distribution and production activities. Students examine the international similarities and differences in marketing functions as related to the cultural, economic, political, social and physical dimensions of the environment. Students also consider the changes in marketing systems and the adoption of marketing philosophies and practices to fill conditions in different countries. Offered once a year. Global marker.
    ShareMKT 433 - Multinational Marketing
    Favorite
    Show comparable courses

  • MKT 442: Retail Management

    3.00 Credits
    Southern New Hampshire University

    An advanced course that moves beyond the scope of MKT 222, this course is geared to the retailing major. Store operations, human relations, information technologies, shopping center management, merchandising policies and industry trend analysis are covered. Guest speakers and study tours to retail companies are included. Writing Intensive Course.
    ShareMKT 442 - Retail Management
    Favorite

  • MKT 471: Emerging Issues/Retail Man

    3.00 Credits
    Southern New Hampshire University

    This course is designed to address the emerging issues in retail strategies, management and operations. The dynamic and competitive nature of the retail business triggers the implementation of strategies that affect retailer-consumer relationships on a regular basis. In addition, issues stemming from real estate, asset protection and legal concerns in retailing also affect the implementation of retail strategies. Students must be/will be exposed to those issues. Understanding the current issues will help them predict future trends in the field.
    ShareMKT 471 - Emerging Issues/Retail Man
    Favorite

  • MKT 490: Marketing Internship

    3.00 Credits
    Southern New Hampshire University

    This closely supervised on-the-job training combines classroom theory with business experience. Students spend one semester working in an environment where marketing principles and practices can be learned firsthand. Offered every year.
    ShareMKT 490 - Marketing Internship
    Favorite

  • MKT 491: Retailing Internship

    3.00 Credits
    Southern New Hampshire University

    This closely supervised on-the-job training combines classroom theory with business experience. Students spend one semester working in an environment where retailing principles and practices can be learned firsthand. Offered every year.
    ShareMKT 491 - Retailing Internship
    Favorite

  • OL 110: Introduction to Business

    3.00 Credits
    Southern New Hampshire University

    This course introduces basic business functions and how businesses are owned, managed and controlled. Elements of a business are integrated to reflect how each interacts with the other to provide the concept of a systems background. A broad background in business practices, principles and economic concepts is discussed and provides the basis for use in more advanced courses. This course includes an introduction to international business. Offered as needed
    ShareOL 110 - Introduction to Business
    Favorite
    Show comparable courses

  • OL 125: Human Relations in Admin

    3.00 Credits
    Southern New Hampshire University

    The human relations skills that managers need to develop interaction skills that contribute directly to effective human resource management and the development of higher productivity are studied. Skill areas include leadership, motivation, communications, group dynamics, organizational development, management by objectives, and stress and time management. Students learn techniques for becoming more effective managers, subordinates, peers and persons. Students are introduced to the international aspects of human relations.
    ShareOL 125 - Human Relations in Admin
    Favorite
    Show comparable courses
To find college, community college and university courses by keyword, enter some or all of the following, then select the Search button.
(Type the name of a College, University, Exam, or Corporation)
(For example: Accounting, Psychology)
(For example: ACCT 101, where Course Prefix is ACCT, and Course Number is 101)
(For example: Introduction To Accounting)
(For example: Sine waves, Hemingway, or Impressionism)
Distance:
of
(For example: Find all institutions within 5 miles of the selected Zip Code)