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ADV 428: Promo Research & Media Measure
3.00 Credits
Southern New Hampshire University
11is course applies marketing research techniques to the field of promotion. Topics covered include research for promotional campaigns and a survey of the research companies and reports used in evaluating the success of the promotional effort.
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ADV 429: Advertising Campaigns
3.00 Credits
Southern New Hampshire University
This advanced course in advertising and promotion includes the application of marketing strategies and theories and the development of a complete, multimedia advertising campaign. Aspects covered include gathering primary and secondary marketing research data, establishing an integrated marketing strategy plan, developing creative exhibits in the strategy print and broadcast media and constructing a media traffic plan.
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ADV 462: Advertising Acct Exec Seminar
3.00 Credits
Southern New Hampshire University
This course focuses on the business, management and sales aspects of the advertising field. Students will learn about the selling and marketing of advertising campaigns and obtain the management skills and competencies that are needed to implement effective advertising planning. Students will be familiar with the roles and responsibilities of executive producers and account executives in sales and management. This is a third-year course in the marketing program.
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ADV 490: Advertising Internship
3.00 Credits
Southern New Hampshire University
This closely supervised on-the-job training combines classroom theory with business experiences. Students spend one semester working in an environment where marketing principles and practices can be learned firsthand.
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ATH 111: Intro to Cultural Anthropology
3.00 Credits
Southern New Hampshire University
This course is the study of preliterate and changing societies that emphasizes social organization and cultural aspects. Global marker.
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ATH 200: Native History and Culture
3.00 Credits
Southern New Hampshire University
Students enrolled in this course will be exposed to the culture and history of Native America as told in their own voices, including events, spirituality, art, folk-lore, governance and status as separate nations.
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BUS 206: Business Law I
3.00 Credits
Southern New Hampshire University
The background, foundation and ethical aspects of the United States' legal system are examined. Torts, product liability, criminal law, contracts, sales, business organizations, and agency and cyber law also are explored.
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BUS 206 - Business Law I
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BUS 307: Business Law II
3.00 Credits
Southern New Hampshire University
The study begun in Business Law I continues as the topics of commercial paper, real and personal property, creditors' rights and bankruptcy, agency, business organizations, estate planning and government regulation of business are explored.
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COM 126: Introduction to Communication
3.00 Credits
Southern New Hampshire University
This communications survey course covers mass media, culture, and society. The course focuses on how and why the US media operate as they do, as well as on how media performance might be improved.
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COM 126 - Introduction to Communication
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COM 128: Language/Practice of Media Art
3.00 Credits
Southern New Hampshire University
This is an introduction to the practice of media production and the study of visual media literacy. The course examines the fundamental components and structure of moving image texts, explores how dynamic relationships between those elements convey meaning, and then exercise that knowledge through media production. Production design, language, technology, and methods will be discussed enabling all students in the class to have a common language of image analysis and creation. Readings and discussions on topics such as cinematography, narrative meaning, image and sound design, editing, genres, and culture will be included. Creative interpretative and expression of ideas will be exercised in the production of media.
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