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  • MK 314: Consumer Behavior

    3.00 Credits
    Franklin Pierce University

    Focuses on the study of individuals, groups, organizations, and the processes they use to select, secure, use, and dispose of products. Prerequisite: MK201. Fall/Spring
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  • MK 317: Physical Distribution

    3.00 Credits
    Franklin Pierce University

    The development of services rendered by various distribution systems. Evolution of governmental regulation and economic aspects of distribution as related to other sectors of the economy. Prerequisites: MK201, MN201. As needed
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  • MK 333: Marketing Research

    3.00 Credits
    Franklin Pierce University

    A study of basic marketing and social science research concepts and practices; research design; sampling; survey, observation and experimental research practices; data collection and analysis. Prerequisites: MK201, MT260. Fall
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  • MK 350: Electronic Commerce

    3.00 Credits
    Franklin Pierce University

    Exposes students to e-Commerce from a managerial perspective. The course has been designed for students with little or no programming experience. E-Commerce topics such as Internet technology, e-Business models, online monetary transactions, security, marketing, cyber law, and taxation are presented. This knowledge base will help potential leaders make sound decisions in an electronic world. Prerequisites: junior class standing, students majoring in Business, Computer Information Technology, or permission of the instructor. Spring
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  • MK 365: International Marketing

    3.00 Credits
    Franklin Pierce University

    The structure of foreign as well as home-based marketing and the financial features of international marketing. Prerequisites: ET101, ET102, MK201, MN201. Fall
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  • MK 390: Internship in Marketing

    2.00 - 3.00 Credits
    Franklin Pierce University

    The opportunity to gain experience in the administration of profit or non-profit organizations. The internship is taken after most of the major or minor requirements have been met, and in no case before the second semester of the junior year. The internship may be arranged with the assistance of the major internship advisor and the Chair of the Division of Business Administration. An agreement is drawn up and approved by the student, the proposed employer, the major internship advisor and Division Chair. Internships require a minimum of 55 hours of on-the-job work for each hour of credit. Evaluation is made by the major internship advisor and the Division Chair in consultation with the employer. This internship must be completed before the commencement of the student’s senior academic year, unless otherwise approved by the Division Chair. Prerequisites: The majority of the required Divisional Core and major course requirements; junior class standing; a CGPA of at least 2.0, and permission of Division Chair.
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  • MK 391: Internship in Marketing

    2.00 - 3.00 Credits
    Franklin Pierce University

    May be taken when an unusual level of job responsibility, such as being in sole control of a business for an extended time, or other unique learning opportunity is encountered which would warrant additional credit above that granted for MK390. The granting of more than 3 credits for one internship will be a rare occurrence. In some instances, when deemed appropriate by the department head and the Division Chair, a second internship, which is entirely different than that pursued under MK390, may be taken. This internship must be completed before the commencement of the student’s senior academic year, unless otherwise approved by the Division Chair. Prerequisite: MK390.
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  • MK 395: Advanced Internship

    4.00 Credits
    Franklin Pierce University

    The Advanced Internship follows the same guidelines as the MK390 Internship. However, research criteria (applicable to each internship situation) provided by the internship advisor are also included for an additional 1 credit. Students who elect the Advanced Internship must also meet Divisional Honors requirements.
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  • MK 474: Marketing Management

    3.00 Credits
    Franklin Pierce University

    This capstone course in the Marketing program offers an approach to marketing executive decision-making. Simulation through case studies recreates original marketing decision-making situations. Prerequisites: senior class standing, Marketing major or minor or permission of instructor. Spring
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  • MK 495: Senior Independent Project

    4.00 Credits
    Franklin Pierce University

    The student will develop a project arranged with the assistance of the major advisor and the approval of the Chair of the Division of Business Administration. Projects include a thesis, business plan, or other significant research project. Prerequisites: declared major in the Business Division, senior class standing and permission of Division Chair.
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